Your B2B company can do this

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And don’t worry; you don’t need a huge team and unlimited funds to create amazing content that your audience will love. Take, for example, Lenovo. Lenovo, a personal technology company, created TechRevolution. techrevolution b2b lead generation TechRevolution is a mobile-first digital content resource for IT professionals and enterprise businesses. Lenovo engages the right target audience at the right time by utilizing lead funnels. And it worked. TechRevolution is an innovative thought leader site that has gained $39 million in sales in 9 months.


, too. Here’s how to craft exception content. Beat the competition. Take a look at your competitors and the content they’re publishing. Then, create a better version. More words alone won’t beat the competition. switzerland telegram phone number list More value will. That’s what PolicyGenius did. They outperformed an article on the same topic from their competitor, Lemonade. example b2b content marketing Optimize for SEO. Make sure the content is optimized for SEO.


That way, your audience will be able to discover you organically as they peruse the web for answers to their questions. This means including structured data, header tags, and internal linking on all your content hosted on the site. KoMarketing will increase their organic traffic by 93 percent year-over-year. Create content for each lead funnel stage. Create content for each stage of lead generation funnels. Blogs, social media posts, and YouTube videos are great for the top of the funnel.