How to conduct an email marketing audit
Posted: Sat Jan 18, 2025 8:48 am
Open and click through rates are decreasing when subscribers aren't opening your marketing emails, let alone clicking through to purchase your offers, it's a sign that they aren't interested in receiving your emails anymore. And, perhaps they are just too lazy to click the unsubscribe button. Of course, the problem might be your email subject line, copy, or design. Or, even the time you’re sending the emails. However, if your open and click through rates are decreasing, you should consider email scrubbing.
At the very least, scrubbing your list philippines telemarketing list will help you get better insights into your email campaigns. And, it’ll remove uninterested subscribers who may end up hitting the unsubscribe or “report spam” button. In summary and to answer the question, “how often should you scrub your list?” there's no “set-in-stone” number of times to scrub your email list clean. You have to be vigilant to the signs that your list needs scrubbing, although you don’t have to wait for the signs.
I recommend scrubbing your email list every months, or at least twice a year to maintain good email list hygiene. How to scrub your email list now that you know why and when to clean your email list, let's explore the how. The specific process of scrubbing your email list varies for different esps or email scrubbing services. Nevertheless, here are the general steps for email list scrubbing. Step list: decide which email list to scrub if you're like us at emailtooltester, you have multiple email lists.
At the very least, scrubbing your list philippines telemarketing list will help you get better insights into your email campaigns. And, it’ll remove uninterested subscribers who may end up hitting the unsubscribe or “report spam” button. In summary and to answer the question, “how often should you scrub your list?” there's no “set-in-stone” number of times to scrub your email list clean. You have to be vigilant to the signs that your list needs scrubbing, although you don’t have to wait for the signs.
I recommend scrubbing your email list every months, or at least twice a year to maintain good email list hygiene. How to scrub your email list now that you know why and when to clean your email list, let's explore the how. The specific process of scrubbing your email list varies for different esps or email scrubbing services. Nevertheless, here are the general steps for email list scrubbing. Step list: decide which email list to scrub if you're like us at emailtooltester, you have multiple email lists.