The anatomy of a perfect marketing email

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Writing style your newsletter writing style should match the tone of voice your law firm is using for its client communications. And if possible, inject some personality into your writing to keep contacts engaged. In particular, I like the informal writing style gordon fischer law firm has used in this newsletter: gordon fischer newsletter but whether you adopt a more formal or casual writing style, write your newsletters in plain, simple english. While you may know legal jargon like the back of your hand, your contacts might not be familiar with these technical terms.

They may then lose interest and unsubscribe romania telemarketing list if they don’t understand what you’re talking about. Newsletter formatting it isn’t uncommon for law firms to prepare their newsletters in pdf format, similar to this one by yosha law: yosha law pdf newsletter they then attach the newsletter to a marketing email for sending to their email list. While you could do the same when designing your email newsletter, I suggest making your email the newsletter itself. This way, your contacts don’t have to go through the trouble of clicking your newsletter attachment to read it, which they may not do.

Pdfs also aren’t the easiest to read on mobile phones. Last but not least, you save yourself the time and effort of designing your newsletters as a pdf. Track the performance of your forms and emails use your email platform’s reporting features to track whether you’ve executed a successful email marketing strategy. Different email service providers may offer different reporting metrics, and they may also refer to them using different names. But I’ll cover the usual ones here.