What is employer branding and why use it?
Posted: Sat Jan 18, 2025 8:36 am
Home > Branding > What is employer branding and why use it?
Employer Branding helps transform your employees into ambassadors and ensures that talent, attracted through social media communications, knocks on your company's door proactively and directly.
By now, all companies know what employer branding is , but only a few are fully exploiting its potential on social networks. These channels reach talent directly, are fast, convenient and, above all, very effective. According to LinkedIn , 52% of candidates, before applying, research companies through social networks.
But before we go any further, let's review the basics:
Employer branding, what is it?
Employer branding is a term that refers to the image that the company list of australia consumer email conveys and its reputation in the sector at a work level.
The goal of employer branding strategies is to position the organization as one of the best places to work in order to differentiate itself from the competition and attract high-value candidates; and, at the same time, to retain its employees.
This is why it is becoming increasingly important to have a good reputation because it can have a big impact on a candidate’s decision and ultimately on the business.
Employer Branding helps transform your employees into ambassadors and ensures that talent, attracted through social media communications, knocks on your company's door proactively and directly.
By now, all companies know what employer branding is , but only a few are fully exploiting its potential on social networks. These channels reach talent directly, are fast, convenient and, above all, very effective. According to LinkedIn , 52% of candidates, before applying, research companies through social networks.
But before we go any further, let's review the basics:
Employer branding, what is it?
Employer branding is a term that refers to the image that the company list of australia consumer email conveys and its reputation in the sector at a work level.
The goal of employer branding strategies is to position the organization as one of the best places to work in order to differentiate itself from the competition and attract high-value candidates; and, at the same time, to retain its employees.
This is why it is becoming increasingly important to have a good reputation because it can have a big impact on a candidate’s decision and ultimately on the business.