improve the design?
Posted: Sat Jan 18, 2025 8:32 am
At the point of conversion, focus your analysis on landing pages !
Access your main LPs and observe the conversion rate of each one, analyzing whether it is within the standard for converting visitors into leads (in this case, a conversion rate considered good is 30% ).
If the rates are not within the standard, think egypt phone number resource about what can be done to optimize the landing page :
make the CTA clearer?
improve the content?
use better copywriting techniques for more persuasive communication?
It is also very important that you perform A/B testing on your landing pages . This type of testing allows you to make small changes to a landing page, creating different versions, so that you can later identify the version that presented the best results.
If you already apply this technique, observe the performance and conversion rates of each version and then leave active only the LP that converts the most.
Relate
From a relationship perspective, you should look primarily at your email marketing campaigns to see if they are being effective within Inbound Marketing .
Go to “Relate” , then “Email” .
From there, consider the following questions to make a good analysis of this stage:
Are your email campaigns having good open and click rates this month? Look for open rates above 15% and click rates above 2% ;
How many unsubscribes did you have this month? And why did these people unsubscribe? Collect this information on the platform itself, after each email sent, to identify if there is anything in your strategy that can be adjusted;
What subjects, content and themes of the emails gave the best results? Did you do anything different to achieve this?
To analyze
There are two issues that you need to observe more carefully in your analysis: the qualified leads and the opportunities you generated in the RD Station dashboard .
In general, qualified leads will indicate how much your digital marketing strategies are talking to people who actually have a chance of closing a sale with you, getting closer to your company's ideal customer profile.
Opportunities are defined based on the lead 's famous “raised hand” and can indicate how successful your strategies are in encouraging the lead to signal that they want to close a sale with you.
Access your main LPs and observe the conversion rate of each one, analyzing whether it is within the standard for converting visitors into leads (in this case, a conversion rate considered good is 30% ).
If the rates are not within the standard, think egypt phone number resource about what can be done to optimize the landing page :
make the CTA clearer?
improve the content?
use better copywriting techniques for more persuasive communication?
It is also very important that you perform A/B testing on your landing pages . This type of testing allows you to make small changes to a landing page, creating different versions, so that you can later identify the version that presented the best results.
If you already apply this technique, observe the performance and conversion rates of each version and then leave active only the LP that converts the most.
Relate
From a relationship perspective, you should look primarily at your email marketing campaigns to see if they are being effective within Inbound Marketing .
Go to “Relate” , then “Email” .
From there, consider the following questions to make a good analysis of this stage:
Are your email campaigns having good open and click rates this month? Look for open rates above 15% and click rates above 2% ;
How many unsubscribes did you have this month? And why did these people unsubscribe? Collect this information on the platform itself, after each email sent, to identify if there is anything in your strategy that can be adjusted;
What subjects, content and themes of the emails gave the best results? Did you do anything different to achieve this?
To analyze
There are two issues that you need to observe more carefully in your analysis: the qualified leads and the opportunities you generated in the RD Station dashboard .
In general, qualified leads will indicate how much your digital marketing strategies are talking to people who actually have a chance of closing a sale with you, getting closer to your company's ideal customer profile.
Opportunities are defined based on the lead 's famous “raised hand” and can indicate how successful your strategies are in encouraging the lead to signal that they want to close a sale with you.