Explain what happens after clicking on the Call To Action
Posted: Sat Jan 18, 2025 8:24 am
We can encourage the user to act by providing valid reasons for doing so. In short, we must make him understand what he can obtain if he carries out the proposed action. To do this, we use phrases such as "Download NOW" or "Try for FREE" or we often leverage the principle of scarcity, i.e. the mental process by which the visitor is made to perceive the possibility of losing something.
In these cases, an attempt is made to limit what is offered through “Limited availability” or “Offer valid until September 14th”. The fear of missing out on a once-in-a-lifetime opportunity will somalia email list push the user to act.
3 – Don’t write generic CTAs
Your users are subjected to an immense amount of advertising messages every time they surf the web, do not write CTAs that are too simplistic, they will not be able to attract the user's attention, please avoid phrases such as "Learn more", "Discover" "Follow the link" they have no appeal for the user and will end up being completely ignored.
To avoid any doubt , clearly explain what will happen after the user performs the proposed action .
They may have doubts about unwittingly binding themselves to some commercial proposal of which they only want to know the details at the moment or being the subject of a newsletter and no longer being able to unsubscribe. Therefore, carefully explain, next to your CTA, what will happen after the user has completed it.
In these cases, an attempt is made to limit what is offered through “Limited availability” or “Offer valid until September 14th”. The fear of missing out on a once-in-a-lifetime opportunity will somalia email list push the user to act.
3 – Don’t write generic CTAs
Your users are subjected to an immense amount of advertising messages every time they surf the web, do not write CTAs that are too simplistic, they will not be able to attract the user's attention, please avoid phrases such as "Learn more", "Discover" "Follow the link" they have no appeal for the user and will end up being completely ignored.
To avoid any doubt , clearly explain what will happen after the user performs the proposed action .
They may have doubts about unwittingly binding themselves to some commercial proposal of which they only want to know the details at the moment or being the subject of a newsletter and no longer being able to unsubscribe. Therefore, carefully explain, next to your CTA, what will happen after the user has completed it.