You know that person you met at an event who won't stop texting you and asking you to get together again? They were cool at first, but now you kind of want them to be really far away... Your email marketing strategy can easily turn into that person if you ask your subscribers to buy a product worth more than $1,000 the first time they receive an email from you. There is no need to rush.
like any other relationship between people. It should be chinese malaysia data built on a foundation of knowledge, trust and love for you. You want to be the new friend who sends one text asking to grab coffee and gets a "hell yeah!" in return. To be that person, you have to build relationships. That's the principle behind consumer decision making. At each of the 7 stages of the consumer decision journey, beyond the awareness stage, you will send strategic emails that build that relationship.
In the engagement stage, your email campaign most likely has a payoff (such as a lead magnet) that has prompted your website visitor to fill out a contact form and agree to receive emails from you. This letter: acknowledges and thanks the reader for choosing delivers (or re-delivers) whatever they selected (e.g. lead magnet) enticing welcome letters This email message should be structured and planned. Break it down into 3 parts: The template is interrupted by a call to action button, breaking up the text (the call to action button will have the same copy as the subject line).