B2B Email Marketing: 5 tips for more efficient results
Posted: Sat Jan 18, 2025 6:55 am
In the past, email marketing, an automation action , was known as SPAM and became synonymous with intrusive communication, did you know?
However, this strategy is currently considered an excellent gateway to opportunities. According to a study by McKinsey & Company , email marketing is 40 times more efficient at attracting customers than Facebook and Twitter combined.
And if aligned with B2B campaign actions, email marketing is capable of bringing even more satisfactory results.
Want to learn more about B2B email marketing and how to achieve your company’s goals with this strategy? Keep reading and enjoy!
What is a B2B campaign?
A B2B campaign is the process of applying a marketing strategy bulgaria phone number resource to sell to another company . In other words, B2B is when an organization buys a product or service from another, either to:
resell;
use as an element for the manufacture of your own products;
include in business processes to optimize them.
The acronym B2B comes from the English expression Business to Business , which in translation means “from business to business”.
Marketing strategist James Chen gave two definitions to Investopedia for how this transaction might occur.
between a manufacturer and a wholesaler;
between a wholesaler and a retailer.
What is the difference between a B2B and B2C campaign?
Contrary to what most people think, it's not just the target audience that differentiates B2B and B2C campaigns. The language and approach are also different , after all, one is focused on companies, and the other on people.
We can say that B2B email marketing campaigns are aimed at executives and people with decision-making power within companies. While B2C focuses on reaching end customers who are looking for a specific product or service.
Furthermore, B2C focuses on relationships and sales conversion, while B2B is more practical, with the aim of reducing costs, increasing profits and generating qualified leads .
And another difference between the two email marketing models is the duration and complexity of the purchasing decision.
In B2B, the decision-making process is usually more complex, which reaffirms the need for sales leads . And in B2C, the decision is simpler and more routine, made by a single person.
However, this strategy is currently considered an excellent gateway to opportunities. According to a study by McKinsey & Company , email marketing is 40 times more efficient at attracting customers than Facebook and Twitter combined.
And if aligned with B2B campaign actions, email marketing is capable of bringing even more satisfactory results.
Want to learn more about B2B email marketing and how to achieve your company’s goals with this strategy? Keep reading and enjoy!
What is a B2B campaign?
A B2B campaign is the process of applying a marketing strategy bulgaria phone number resource to sell to another company . In other words, B2B is when an organization buys a product or service from another, either to:
resell;
use as an element for the manufacture of your own products;
include in business processes to optimize them.
The acronym B2B comes from the English expression Business to Business , which in translation means “from business to business”.
Marketing strategist James Chen gave two definitions to Investopedia for how this transaction might occur.
between a manufacturer and a wholesaler;
between a wholesaler and a retailer.
What is the difference between a B2B and B2C campaign?
Contrary to what most people think, it's not just the target audience that differentiates B2B and B2C campaigns. The language and approach are also different , after all, one is focused on companies, and the other on people.
We can say that B2B email marketing campaigns are aimed at executives and people with decision-making power within companies. While B2C focuses on reaching end customers who are looking for a specific product or service.
Furthermore, B2C focuses on relationships and sales conversion, while B2B is more practical, with the aim of reducing costs, increasing profits and generating qualified leads .
And another difference between the two email marketing models is the duration and complexity of the purchasing decision.
In B2B, the decision-making process is usually more complex, which reaffirms the need for sales leads . And in B2C, the decision is simpler and more routine, made by a single person.