Free Standard Operating Procedures Template
Posted: Sat Jan 18, 2025 6:43 am
Plus, as revealed by HubSpot’s 2024 State of Marketing Report, email marketing remains the fourth-ranked channel for generating the highest ROI. Additionally, marketers are saying that email marketing is one of the most effective channels for driving conversions, with a 2.8% conversion rate for B2C brands.
With this information in mind, as a small business owner with a marketing team (hopefully, and if not, find one ASAP), it’s your job to collaborate with your marketing specialist(s) to maintain and constantly add fresh, new email contacts to your list.
But, what many people call “building an email list” is actually buying an email list — and buying an email list is never a good idea. I repeat: Never a good idea. Not only will your email deliverability and IP reputation be harmed, but it‘s also a waste of money. If your current strategy is to buy or rent email lists, it’s time to regroup and find better places to put those resources.
Here’s How to Fix It:
Instead of buying or renting lists, build opt-in vietnam phone number material email lists. An opt-in email list is made up of subscribers who voluntarily give you their email address so you can send them emails. These customers are already interested, and interested customers are more likely to make purchases, especially with nurturing. For interested customers, you could start nurturing your relationship with HubSpot or alternative tools with email sequences.
Opting in necessitates website functionality that captures the user's email address. You can achieve this with a form builder or other conversion tool (more on that later).
The other piece of the puzzle is creating demand. As mentioned above, you can do this by creating great blog content and making it easy for people to subscribe. In turn, blogging can help you:
Describe the how, what, and where of your organizational tasks to employees with this free SOP template.
With this information in mind, as a small business owner with a marketing team (hopefully, and if not, find one ASAP), it’s your job to collaborate with your marketing specialist(s) to maintain and constantly add fresh, new email contacts to your list.
But, what many people call “building an email list” is actually buying an email list — and buying an email list is never a good idea. I repeat: Never a good idea. Not only will your email deliverability and IP reputation be harmed, but it‘s also a waste of money. If your current strategy is to buy or rent email lists, it’s time to regroup and find better places to put those resources.
Here’s How to Fix It:
Instead of buying or renting lists, build opt-in vietnam phone number material email lists. An opt-in email list is made up of subscribers who voluntarily give you their email address so you can send them emails. These customers are already interested, and interested customers are more likely to make purchases, especially with nurturing. For interested customers, you could start nurturing your relationship with HubSpot or alternative tools with email sequences.
Opting in necessitates website functionality that captures the user's email address. You can achieve this with a form builder or other conversion tool (more on that later).
The other piece of the puzzle is creating demand. As mentioned above, you can do this by creating great blog content and making it easy for people to subscribe. In turn, blogging can help you:
Describe the how, what, and where of your organizational tasks to employees with this free SOP template.