3 suggestions to make your beautiful data story heard

[Jahangir147]

Delivering the message and ensuring it’s understood is the responsibility of the sender. Sounds bloody obvious right? Let’s imagine you’ve followed my suggestions from my previous 2 posts – you’ve authored an amazing narrative based on your brand story, data and analytics. You discovered you have some great stories to share with your colleagues. Then you got creative and designed the most beautiful and compelling presentation – the world’s best infographic perhaps. What will you do next? My guess is stick it on a PowerPoint slide and gather people in a room and ‘present it’. I reckon I’m at least 90% right.

I regularly sit through presentations by other people, and I regularly author qatar email list 476676 contact leads my own. Honestly, I’m so bored of PowerPoint, I actually get quite excited when someone doesn’t use it! I sat through a major insights presentation today and the most exciting moment was when the flip chart got used – a creative moment that brought intrigue, woke us up and felt a whole lot more human.

3 ways to get your point across.
So, here are my thoughts on how you can ensure that all your hard work gets heard/seen and understood:
1. Segment your audience.

You can usually count on the fingers of one hand the number of key stakeholders that have to understand the story. Isolate them, and consider them your primary audience. As key opinion formers they will share information with other people. Then consider the next layer of management – the key managers. And then consider the ‘linchpins’, those people whose passion, knowledge and experience makes them critical cogs in your organisation. If you believe that everyone wants to know everything, you are wrong.