How to promote your new blog on social media

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Social Media is becoming increasingly important in content marketing. Since millions of people interact with these sites every day, it is important to take advantage of its benefits for promotional purposes. Promoting a blog on social networks, for example, is a great idea. What steps should be followed to successfully carry out this task?

1. Add “social sharing” buttons
Promoting a corporate blog involves two aspects: creating the content pakistan b2b leads and distributing it on the right channels. To achieve this last goal, it is mandatory to add “share on social media” buttons both on the main page of the blog and on each individual entry.

Sites that offer this service, such as ShareThis, include the most popular networks: Facebook, Twitter, Google Plus, Digg, and Pinterest, among others. It is not necessary to add hundreds of buttons, but rather to choose those options that will generate the highest level of interaction. In addition, it is important to optimize them for mobile systems. All of this could increase the links to social networks from the blog by up to 97%, according to the Razor Social site .

How to promote your new blog on social media

2. Take advantage of hashtags
Many Internet users find content on social networks through hashtags. These tags allow users to quickly identify specific information on pages such as Twitter, Instagram or Facebook, and contribute to generating more visits to the corporate blog and therefore gaining more followers.

Imagination plays an important role when adding hashtags to content. In addition, there are some general rules to follow:

-Never overuse tags. The goal is to make your content easier for other readers to find, not to bore or visually overwhelm them. Also, too many of them are considered spam.

-Play with the terms, as this will allow you to stand out from the competition. Thus, a tag like #ViajesDescuentoAgosto for a tourism company will be much more effective than a generic one like #Vacaciones or #ViajesDeVerano for example.



3. Pay attention to SEO
Optimizing your content for search engines will help drive organic traffic to your blog and increase the chances of it being shared on social media. The public is constantly looking for high-quality, original, and well-structured information. Therefore, every time a reader visits your blog and finds what they are looking for, they will link to it on social media so that their contacts and followers can enjoy the same content.




4. A fan page for the blog on Facebook
The most popular social network on the planet has many advantages for content marketers. Among them is the creation of individual pages for different projects, so if the blog to be promoted has enough information, it is advisable to open a fan page for it on Facebook and start linking content as soon as possible. In addition, this new page can be promoted from the company's main page to generate enough followers in less time.



5. The power of influencers
Exchanging links with influential personalities is a good way to promote your blog. To get them to link to your content on social media, you must first contact those who belong to the same sphere as your company and ask for their collaboration, which may sometimes be free, other times will require payment, and sometimes an exchange of favors, such as mutual promotion on various platforms.



6. Different content for each social network
Each social media platform allows you to promote a blog from different perspectives. For example, on Instagram, eye-catching images will be linked to invite the reader to visit it , so it is important to include the respective link in the company profile. On the other hand, short links on Twitter with striking but tasteful headlines will achieve the objective.

Each social network has a defined type of audience, which allows you to schedule multiple contents on them that generate traffic to the blog using different resources.



7. Paid advertising
Constant organic visits are the dream of any content marketer. While this goal is achieved by putting the above tips into practice, it will also be necessary to consider investing in social media ads, which will help promote the blog among a large number of users who are interested in the topic of the blog.



Promoting your blog on social media is a process that involves creating high-quality content and applying techniques that ensure its distribution. This requires work and patience to achieve the goal in a reasonable amount of time.