The director, the MT, the manager, but hopefully especially the organization itself, has big plans. “Sales must win more offers, marketing must entice more customers”, “the Finance department must collect outstanding amounts faster” and “we must do something with social.” In this article I want to break a lance for a TV screen in every office.
Measuring is knowing
The teams that are working on it have well-developed plans to achieve their beautiful goals. Then there is also someone who shouts that "we have to do something with BI business intelligence ", because "measuring is knowing."
TV in the office?
When you start working on formulating the (K)PIs of your organization, the mass of data that needs to be information appears to be in many systems. Fortunately, there are nice BI tools. These systems are often complex and mainly intended for management reporting. Unfortunately, management reports are generally only visible to management.
How many hours have we loggedDo you get the best out of the people who are going to execute the wonderful plans? I don't think so, and that is why I want to make a case for a TV screen in every office. That TV is not intended for the Dutch matches or the Olympic Games, which I don't think is a bad goal, but for presenting those (K)PIs in a simple overview.
Welcome to the world of (K)PI dashboards!
Now of course I have to explain to 'management' why I think this is a good idea. I think you can achieve the following things with it.
1. Customer and company are closer together
If everyone in the company can see what is being tweeted about and to the company, then that is a great incentive for colleagues in the organization who do their job well. After all, satisfied customers express themselves satisfied on social media.
Even when things are not going well in the company, that is clear to everyone. In such a case, the ' sense of emergency ' is immediately present and the willingness to change is greater. Yes, that also applies to an ING in the event of a malfunction with internet banking. That brings us to point two.
2. Behavioral change
Suppose the Finance department decides that outstanding amounts will no longer be paid in 40 days, but in 30 days. The dashboard shows every day how long invoices are outstanding and a graph shows how that was yesterday and the day before yesterday and what the totals are for the previous month. Everyone becomes aware of his or her behavior and perhaps people even dare to speak to each other about it.
3. See the results of work
Marketing has come up with a great social media and content strategy. The Adwords men and women get to work and the people in the organization start writing beautiful things. A social media policy is created and colleagues indicate on Twitter, LinkedIn and Facebook where they work and communicate actively about their work via these media. This undoubtedly provides the organization with new visitors to the website, which increases engagement . Recruiting new colleagues becomes easier and new leads and customers are actually added.
Everyone in the company contributes to the visibility and marketing of the company. Isn't it great if everyone can enjoy the steps that are taken together?
4. Awareness and involvement
All of the above contribute to the awareness of the role you fulfill within an organization and how you can contribute to the organization: you can think along, participate and the impact of that becomes visible. An organization becomes a team that works together on strategic goals. Beautiful!
Good KPIs
Good KPIs come from goals that are smart: Specific, Measurable, Acceptable, Realizable and bolivia mobile phone number list Time-bound. Not every performance indicator is critical. Imagine that you know that every 100 visitors to your website results in one order. Then you can formulate the goal that you want to achieve 30% more visitors in four months, without the conversion decreasing. Your KPIs are then the number of visitors you get per period (1) and the conversion percentage of these visitors (2).
PIs that can contribute to more visitors to your website are your reach on Facebook (1), the sentiment there (2) and the engagement (3), which together lead to new visitors to your website. My advice is: first clearly define your goals and then your KPIs. Then you want to present the right data to the right user.
A good dashboard
A good dashboard is tailored to the user. Where the Advice department of our fictitious company only wants to see the number of visitors and quotation requests, it is relevant for the Marketing department to also have insight into the number of Facebook likes and the Facebook reach. So do not hesitate to create multiple dashboards for different target groups. It is also a good idea to choose a tool that is not only easy to view on TVs. For example, a dashboard that you create for an MT will often also be consulted on a tablet. So think carefully about which tool you are going to use for 'dashboarding'.