Prefer sending several campaigns (spaced a few weeks apart) rather than an SMS whose main information is unclear. 4 – Not having the consent of the recipients It is legally mandatory to obtain consent from recipients before sending your SMS campaigns. You can collect their consent via a form or your website. 5 – Forgetting the Call to action Your SMS campaign should have a specific goal . Define it, and help the recipient take action. Include a link to your website, a registration link, or your store address. The customer should easily access the information and be encouraged to take action . 6 – Sending campaigns too frequently Do you have many campaign ideas? This is perfect for improving your customer relations and your turnover! But be careful not to send SMS messages too frequently .
It is better to space out your campaigns by a few weeks so as not to overwhelm your customers with commercial content. In addition, sending them too often could result in your . ( Our tips for avoiding SPAM! ) 7 – Unprofessional vocabulary Although SMS has allowed the development of very useful abbreviations, it is not advisable to use them in a commercial SMS context, at the risk algeria phone number data of having an unprofessional image. 8 – Do not insert the word “STOP” This “ STOP SMS ” mention is mandatory for all commercial SMS sendings. The recipient must be able to refuse the reception of SMS , thanks to the “STOP” generally inserted at the end of the message. 9 – Not testing your message Have you ever sent a message and after rereading it, you realize that there is a spelling mistake? In a professional context, this type of error can be prohibitive.
The option to test the SMS before sending it allows you to check the SMS that is going to be sent and thus correct errors and mistakes. 10 – Insert capital letters You might think that capitalizing keywords is a good idea, but in professional SMS campaign writing, it is not recommended to insert words in capital letters. These words can be flagged by spam filters , and your SMS can then end up in SPAM. The advice is the same for URLs . SMS Marketing Ranges As a reminder, on the SMS Partner platform, two types of SMS are available: – Low cost SMS : to be used for sending your commercial messages – Premium SMS : to be used for sending your information messages Did you know? According to several studies, the reading rate of an email campaign is 20%. However, much lower than an SMS campaign, whose reading rate is close to 95%.
This difference can be explained by several factors: Spam: during an email campaign, there is a significant risk that it will be classified as spam. The number of emails sent: A French Internet user receives an average of 39 emails per day while 4.3 marketing SMS are received per month on average, or 1 SMS/week. Now that you know all the mistakes to avoid, register on our platformThen create and send your professional SMS campaigns. To go further, discover our white label SMS Partner solution.