Setting up your AdWords campaign internationally, where do you start?
Posted: Sat Jan 18, 2025 6:16 am
In addition to deploying your website or webshop internationally, it is of course also possible to have Google AdWords work for you abroad. AdWords is the most suitable way to advertise as an e-commerce company in combination with a translated website or webshop. You do not have to be physically present in the target country and you can determine your own budget. But where do you start, and what should you pay attention to?
Frankwatching has previously published articles on how you can use SEO internationally as an e-commerce company. A colleague from another translation agency also wrote about the possibilities of translating your website . In this article I describe a few steps, tips and tricks that you can apply when designing international AdWords campaigns.
Keywords
Keywords are of course important for an effective international AdWords campaign, and a good starting point from which you can design it. It is important not to translate keywords literally, but to do keyword research yourself with the Google Keyword Planner .
photo1_adwords
The Keyword Planner allows you to target your keyword research to the country or language you want to advertise in.
Also look at the search results that the keywords you have chosen (suitable) yield. It sometimes happens that, despite the fact that the chosen keyword does indeed relate to your product or service, non-relevant search results are still displayed.
By researching your keywords, you kill three birds with one stone: you effectively shape your international AdWords campaign, you can use the results for the SEO optimization of your website and you get a good impression of who your potential competitors are and how they advertise.
Tip: Use an incognito browser!
By surfing to Google.de, for example, with your incognito browser, you will see the search results that German consumers would also see if they searched for the keywords you selected.
Setting up a campaign
Google AdWordsYou can set up your campaign in the same way as your Dutch campaigns. It is important to think carefully in advance about how you are going to shape the conversion australia telegram number list process. Translated keywords and description lines are not the only things you will need, your landing pages also need to be translated correctly. If this is not the case, it will be at the expense of both your Quality Score and your conversions - a waste of your budget!
So do the important preparatory work: what products or services do you want to advertise? What budget do you have available for both the campaign and the translation? Of course, you don't have to advertise all your products internationally right away, you can first try out the market with, for example, your best-selling products.
Frankwatching has previously published articles on how you can use SEO internationally as an e-commerce company. A colleague from another translation agency also wrote about the possibilities of translating your website . In this article I describe a few steps, tips and tricks that you can apply when designing international AdWords campaigns.
Keywords
Keywords are of course important for an effective international AdWords campaign, and a good starting point from which you can design it. It is important not to translate keywords literally, but to do keyword research yourself with the Google Keyword Planner .
photo1_adwords
The Keyword Planner allows you to target your keyword research to the country or language you want to advertise in.
Also look at the search results that the keywords you have chosen (suitable) yield. It sometimes happens that, despite the fact that the chosen keyword does indeed relate to your product or service, non-relevant search results are still displayed.
By researching your keywords, you kill three birds with one stone: you effectively shape your international AdWords campaign, you can use the results for the SEO optimization of your website and you get a good impression of who your potential competitors are and how they advertise.
Tip: Use an incognito browser!
By surfing to Google.de, for example, with your incognito browser, you will see the search results that German consumers would also see if they searched for the keywords you selected.
Setting up a campaign
Google AdWordsYou can set up your campaign in the same way as your Dutch campaigns. It is important to think carefully in advance about how you are going to shape the conversion australia telegram number list process. Translated keywords and description lines are not the only things you will need, your landing pages also need to be translated correctly. If this is not the case, it will be at the expense of both your Quality Score and your conversions - a waste of your budget!
So do the important preparatory work: what products or services do you want to advertise? What budget do you have available for both the campaign and the translation? Of course, you don't have to advertise all your products internationally right away, you can first try out the market with, for example, your best-selling products.