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How do you check your Google ranking? Do you type a keyword into Google, calculate the results, and then enter your position into a spreadsheet? Not exactly ideal, especially if you want to track a large number of keywords. This is what SERP trackers are for. You simply enter all the keywords you want to track, and the tool tracks them for you. SERP, by the way, stands for Search Engine Results Page. At Digital Expert we use a couple of these tools: SE Ranking and Serpstat. So, even though this article will take us about hours to write, it's actually been years in the making ?.