A social network is made up of individuals connected by regular interactions. Communicating on these platforms requires time and money. Therefore, you must be able to measure the profitability of your communication and marketing actions. The task is not easy, but certain tools will provide you with valuable assistance. Follow our advice to keep an eye on the right indicators. What do I get out of my social media actions? How do I calculate the return on investment (ROI) of my actions? It’s not easy to provide simple answers to these questions… However, there are some well-thought-out techniques to help you measure the ROI of social media.
The ROI of Social Media: Presentation ROI stands for Return on Investment . In this case, it allows you to measure the performance of your social media efforts by comparing your expenses to the benefits central african leads obtained. ROI, expressed as a percentage, is generally calculated as follows: (Profit – Expenses) / Expenses X 100 = ROI For example, if your company invested €10 and your actions generated €100 of profit on social media, your ROI will therefore be equal to 900%: (100-10) / 10 x 100 = 900% . But how can we estimate these profits? 02. Track your URLs, the source is the key to your communication First of all, there is no inbound marketing strategy without measurement and there is no measurement without indicators.
The content produced, community management, digital PR, email marketing, etc. must be constantly scrutinized for intelligent management of your strategy. To do this, apply Google Analytics tracking (what types of devices, countries, etc.) and use an inbound marketing solution. Inbound marketing solutions are combined with URL shorteners, which allow you to track links leaving the platform regardless of the source and the campaign. The advantage of inbound marketing software is that your sharing URLs tag themselves with UTM (Urching Tracking Module) tags.
So you will be able to: measure your ROI from each social media identify the most cost-effective communication channel focus your efforts on the social media that best matches your target and your product (or service) Alternatively, you can use our free UTM generator . You will then need to define conversion objectives, i.e. a measurable action that your marketing target must accomplish through your campaigns. This could be a purchase, filling out a contact form or requesting a quote, downloading a white paper or subscribing to a newsletter.
In addition, this gives visibility to our company in the comments. If it's relevant, we can put a link to one of our articles to enrich the content of the post for example. By reproducing it regularly, the profiles affected by these comments will like and share your posts. It's therefore a win-win strategy, but you have to give before you receive! As with any platform, it will take some time to figure out which strategies work best for your business on LinkedIn. But by following these tips, you can get started quickly, promote your business to interested professionals and sign more clients. You’ll be a LinkedIn marketing master in no time!