How to get started with your B2B marketing strategy
Posted: Wed Jan 15, 2025 4:49 am
The easiest way to begin your B2B digital marketing strategy is to list all the digital resources you own, including websites, blogs, landing pages, and social media channels. If you have access to analytics, look for the assets that have helped generate leads or close sales. If you haven't access to this data, examine the resources that received the most visits, clicks, or shares. That will provide insight into what has been working well for your business.
Next, use these data insights to determine where phone list you can build on your resources such as more social media pages or trying out a PPC campaign. Consider your budget and use a media budget tracker to decide where to invest money and refer to your analytics to see where you’re most likely to see the best ROI.
Once you've determined the digital marketing tactics that your company needs to use, create a content calendar, so you have a plan in place. This plan should include:
Title/Topic
Where it will be posted
When it will be published
Crossover opportunities for links
PPC ads
Content provider
You should also consider using influencers as they can be very effective in getting your content and message shared. If you need some inspiration, have a look at brands that successfully use B2B influencers in their strategy,
Remember, it’s never too late for your business to start using digital marketing tactics. These six B2B marketing strategies will provide you with an easy way to incorporate digital marketing into your plan.
Next, use these data insights to determine where phone list you can build on your resources such as more social media pages or trying out a PPC campaign. Consider your budget and use a media budget tracker to decide where to invest money and refer to your analytics to see where you’re most likely to see the best ROI.
Once you've determined the digital marketing tactics that your company needs to use, create a content calendar, so you have a plan in place. This plan should include:
Title/Topic
Where it will be posted
When it will be published
Crossover opportunities for links
PPC ads
Content provider
You should also consider using influencers as they can be very effective in getting your content and message shared. If you need some inspiration, have a look at brands that successfully use B2B influencers in their strategy,
Remember, it’s never too late for your business to start using digital marketing tactics. These six B2B marketing strategies will provide you with an easy way to incorporate digital marketing into your plan.