Juan González Villa , Founder & Head of SEO at Useo, gave us the keys to creating an effective SEO strategy for Black Friday. So, even if planning isn't your thing, by applying Juan's teachings you can get great results.
Planning for the next Black Friday should start the day after the current one ends . This is a maxim that many eCommerces already apply and that should be taken very seriously, as Juan told us. And to do this, working on SEO is essential. But there is no need to panic, since there are ways to avoid having to start from scratch year after year, and one of them is to create landing pages (both the main one and the new ones) without putting the year on them , so that they can be reused. In addition, this will be ideal for accumulating authority .
On the other hand, Juan explained to us that products honduras number data can contribute to the SEO strategy , since each product page is an entry in our website. In his opinion, content is an undervalued tactic currently. A good practice is to create affiliate articles with summaries and links to the products , pointing out prices and features, since they focus on niche searches.
Another point that was highlighted was internal linking , linking from the home page and menus to the main landing page, to specific and important categories. For their part, the categories should link to related categories, so that everything makes sense and is in order.
Another piece of advice he gave us was that once the campaign is over, URLs should not be deleted or deindexed . And, of course, it is essential to be prepared, to plan how to act if unforeseen events arise .