Consumers want brands to get involved in diversity and inclusion

[ayeshshiddika11]

Nearly two-thirds of consumers expect brands to take a clear position on issues related to diversity and inclusion.

Issues related to diversity and inclusion are increasingly important in our society.

This is evident from the report 'Diversity and Inclusion Consumer Study' , carried out by Integral Ad Science (IAS), according to which 94% of Spanish consumers consider diversity and inclusion to be important issues for them.


And naturally, this trend is reflected in the consumer , who demands that companies and brands take these aspects into account. Thus, almost two thirds of respondents (62%) believe that qatar phone data brands should promote diversity and inclusion in Spain.


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These expectations directly influence consumer purchasing behavior. According to the study, 43% of respondents already regularly adjust their purchasing decisions to companies' diversity and inclusion initiatives to support their efforts.

On the other hand, almost 4 in 10 of them (39%) say they would move away from a brand if it does not adequately address diversity and inclusion values , even if they are regular users of its products.

Furthermore, a third of consumers (33%) say they would go so far as to boycott companies that don't take diversity and inclusion seriously. We've already seen the 'hole' Adidas has created by its association with rapper Kanye West , for example.