Through simple, practical video tutorials, complemented by a downloadable resource offering additional content, you will learn about the importance of web analytics tools and explore in detail key tools such as Google Analytics 4, Google Search Console, Google Tag Manager, and Microsoft Clarity. Valuable alternatives for web analytics will also be discussed, including tools such as Adobe Analytics, Semrush, Ahrefs, Crazyegg, Hotjar, Mixpanel, Kissmetrics, and Matomo.
The course is taught by Pablo Moratinos , SiteGround Brand Ambassador and marketing consultant specializing in digital analytics with more than 10 years of experience, who is part of the Product Hackers team as a Growth Data Lead. He is also the creator of the podcast “Un voto a Chattanooga” and author of the book “ Negocios online. Data driven Marketing” .
The training is aimed at students and professionals interested in understanding and using tools and techniques to measure and analyze website traffic. It is designed for those who want to france number data gain skills in informed decision making, conversion optimization, SEO , marketing campaign tracking, and traffic data analysis to improve online performance.
In it you will learn about topics such as:
Introduction to digital analytics.
Measuring website performance.
Making informed decisions.
Conversion optimization.
SEO (Search Engine Optimization).
Marketing campaign tracking.
Identification of trends and patterns.
Competitiveness and benchmarking.
Practical application of traffic data.
Career opportunities in digital analytics.
The course is divided into 15 videos, with durations ranging from 7 to 20 minutes, so that students can better organize their time to successfully complete it. In addition, students will be able to access a list of metrics to get the most out of the course.