How can we position our brand as a leader?

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By implementing an effective communication strategy and creating a memorable user experience. By effective communication we mean reaching the target audience that is going to buy from us using the appropriate channels. A clear example is products aimed at centennials.


It makes no sense to open a Facebook if we are targeting this segment of the population. You have to be on TikTok and also speak their language. If you don't know what a #duet or a #blooper is , you won't connect with them.

Another fundamental strategy, if we are looking for leadership, is to work on the user experience so that it is memorable. To do this, it is important that the client feels unique, the actions are highly personalized and the sales and after-sales service impeccable.


Two examples of brands that take care of peru phone data these experiences are Nude Project or Freshly, which, without being luxury, make their clients feel like kings.

The advancement of the Internet and the multiplication of new technologies have led to increasingly intelligent communication and business models.

A topic that has been put in the spotlight at Aedemo TV 2017 by Rafael Martínez Llopis , strategy director at Movistar+ and Sofía López Arias , media director at PUIG.

“ Performance understood as a concept of performance, putting passion into what we do as fuel and, most importantly of all: people .” These are the current working keys in the words of López Arias in light of the changes in television consumption and the way advertising is adapted.