By Miguel Cidre
ANDThe world of digital marketing and search engine optimization (SEO) is a constantly evolving field. As a way to stand out in the search results of Google and other engines, many strategies have been developed over the years.
Before we dive into the importance of links, it is crucial to understand why a website may not be achieving the desired positions in search results. There are several factors that influence this, such as a lack of quality content, on-page SEO issues, loading speed issues, and of course, a lack of links back to your website.
Search engines like Google use complex algorithms to finland number data determine the relevance and quality of a website. These algorithms take into account a variety of factors, and one of the most significant is domain authority , which is heavily influenced by inbound links.
The importance of On-page SEO
The term “on-page SEO” refers to optimization practices and strategies that are applied directly to an individual web page to improve its visibility and ranking in search engines. On-page SEO ensures that your website is accessible to search engines and that the content is relevant and of high quality. Without this solid foundation, links cannot reach their full potential.
Google and other search engines rely heavily on links to determine the quality and relevance of a website . Inbound links from relevant, high-authority websites act as votes of confidence. The more votes your website receives in the form of links, the higher its authority and, therefore, its position in search results.