How to do local marketing
Posted: Tue Jan 07, 2025 8:17 am
The tools that allow you to do local marketing are diverse and varied. There are still some essential pillars to know how to strengthen your presence at the autonomous community, city or town level. To guide you, here are some examples of successful local marketing by national brands .
Innovate by taking advantage of the fact that customers pass by the Zara window
Fashion brand Zara has opted for the display windows of its stores to boost its local marketing. It has innovated and offered a new experience to passers-by. The store windows were prepared with a large white background to arouse curiosity .
To see what was hidden behind this white box, passers-by had to download the app and position their smartphone to see the looks on display . A real fashion show took place before their eyes, with the possibility of purchasing the models' clothes from their mobile phone. A surprising shopping experience that would also probably trigger a big purchase.
Working on your local SEO how Castorama does it
DIY store Castorama needed to increase the visibility of cayman islands number data its 92 points of sale in France . To do this, the DIY brand decided to deploy a major local marketing strategy based on SEO. It reinforced its presence in local searches by including the name of a store and a city. The brand's teams studied more than 50,000 geolocalized keywords . The goal was to position the pages of each Castorama store in the top 3.
After the technical analysis, it was time to write the content to position Castorama's pages in local queries typed by Internet users. The content of the 92 pages was completely revised and optimized. Driving, delivery and equipment rental services were strategically highlighted.
After 9 months, the brand positioned its store pages on 1,400 new Google queries . This SEO success also increased its overall visibility on the Internet. SEO visits to local pages increased x6 in less than a year . A local marketing strategy that Castorama will continue in 2024.
Innovate by taking advantage of the fact that customers pass by the Zara window
Fashion brand Zara has opted for the display windows of its stores to boost its local marketing. It has innovated and offered a new experience to passers-by. The store windows were prepared with a large white background to arouse curiosity .
To see what was hidden behind this white box, passers-by had to download the app and position their smartphone to see the looks on display . A real fashion show took place before their eyes, with the possibility of purchasing the models' clothes from their mobile phone. A surprising shopping experience that would also probably trigger a big purchase.
Working on your local SEO how Castorama does it
DIY store Castorama needed to increase the visibility of cayman islands number data its 92 points of sale in France . To do this, the DIY brand decided to deploy a major local marketing strategy based on SEO. It reinforced its presence in local searches by including the name of a store and a city. The brand's teams studied more than 50,000 geolocalized keywords . The goal was to position the pages of each Castorama store in the top 3.
After the technical analysis, it was time to write the content to position Castorama's pages in local queries typed by Internet users. The content of the 92 pages was completely revised and optimized. Driving, delivery and equipment rental services were strategically highlighted.
After 9 months, the brand positioned its store pages on 1,400 new Google queries . This SEO success also increased its overall visibility on the Internet. SEO visits to local pages increased x6 in less than a year . A local marketing strategy that Castorama will continue in 2024.