Understand new retail with one picture!

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What is new retail? Three major elements of "people and goods yard"
The concept of "new retail" was first proposed by Alibaba founder Jack Ma in 2016. He asserted: "In the next 10 or 20 years, there will no longer be e-commerce, only new retail. " Seven years have passed since the birth of this concept, and the changes in the market, big data, and the use of AI technology seem to be really This confirms Jack Ma’s prediction that the new retail era will gradually phase out traditional offline retail and existing online e-commerce models.

The essence of retail is the three elements of " goods, place, and people ." This means that retail brands have always focused on what to sell , where to sell , and to whom . New retail brings " goods, place, and people ." Reorganization of the new zealand whatsapp phone number three major retail elements: " people" and "people ". This article will explain how the three concepts of OMO, DTC and C2B form the core of new retail, and will also introduce practical brand operation cases of new retail.

Table of contents

From traditional retail to new retail model
Understand new retail with one picture
New retail concept one: consumer-centric (C2B)
New retail concept 2: direct contact with consumers (DTC/D2C)
New retail concept three: online and offline integration (OMO)
New retail case: See how ROBINMAY uses LINE to do new retail, boosting revenue by 140% in one quarter
More new retail cases and API connection resources