what is it? How to have one?
Posted: Tue Jan 07, 2025 6:59 am
Having a competitive advantage means staying ahead of your competitors in your market. This can be done to offer a better product or service, have more attractive prices and lower costs or offer innovation or any other type of value that customers will appreciate.
Faced with the rapid dynamics of the market, companies need to stand out from the rest and optimize their processes all the time. In this way, you can maintain the presence of old and new “players” in the corporate game and keep your business alive. Otherwise, they are subject to external crises and threats.
But how do you get a competitive advantage? There are phone data different strategies and tools that can be used for this and an ERP ( Enterprise Resource Planning ) system is one of the main tools.
Discover how to obtain competitive advantages using an ERP system.
What is a competitive advantage?
According to Michael Porter, an expert on the subject, a company has a competitive advantage when it manages to create better quality or value that differentiates it from competence .
A company that has a competitive advantage outperforms its competitors using strategies such as:
Differentiation
Leadership in costs
Specialization, when companies focus on a specific niche and provide the best service or product possible.
Basically, companies deliver more value to customers and give them more satisfaction and, as a result, have better operational results than other companies in the same market segment.
What are the benefits of competitive advantage?
The main benefit of a competitive advantage is, of course, having better possibilities for earnings and promising results . A competitive company has greater possibilities of surviving in the market and, in addition, better longevity and sustainability.
Additionally, other achievements include:
Acquisition of new customers
Retention of current customers
Scalable sales operation
Greater protection against new competitors in the market
Greater negotiating power with suppliers and others
How can an ERP system make my business more competitive?
An ERP system is a tool for managing business resources . The software automates and integrates all administrative and financial operations of a company, such as inventory management, accounts to be paid and collected, notes and others.
The main objectives are more efficient management and a better flow of communication between departments, which will undoubtedly increase the competitive advantage of a company .
Automatization**: with technology, you automate the main processes, avoid human errors and reduce unnecessary repetition of work. This gives the team more time to focus on what matters: innovation, quality and productivity.
Simpler planning : to make communication between departments clearer and given that operations are centralized in a single system, you can also identify bottlenecks in production and other processes and respond quickly to market risks. The system also allows for greater control over performance, which is vital for planning your strategies with greater precision.
Better data management : an ERP system allows you to centralize the database of all departments and issue complete reports with important information for decision making.
Greater income : lower costs combined with better delivery means more customers and greater customer satisfaction. This has a direct impact on profitability.
Strategic personnel management : the system automates and organizes routines, optimizes production time, allows monitoring team performance and streamlines work, which means that employees are more satisfied and closer to leaders.
Fiscal security : fiscal and accounting modules are automated and become more agile and reliable.
ERP ONE, the ideal solution for your business
If you are looking for an ERP system to obtain a competitive advantage, ERP ONE could be the ideal solution.
An all-in-one system that integrates different tools to facilitate management, improve customer relationships, optimize processes and ensure continuous business growth.
An updated technology with good profitability and rapid implementation can save time, reduce costs and increase the production capacity of your business.
Faced with the rapid dynamics of the market, companies need to stand out from the rest and optimize their processes all the time. In this way, you can maintain the presence of old and new “players” in the corporate game and keep your business alive. Otherwise, they are subject to external crises and threats.
But how do you get a competitive advantage? There are phone data different strategies and tools that can be used for this and an ERP ( Enterprise Resource Planning ) system is one of the main tools.
Discover how to obtain competitive advantages using an ERP system.
What is a competitive advantage?
According to Michael Porter, an expert on the subject, a company has a competitive advantage when it manages to create better quality or value that differentiates it from competence .
A company that has a competitive advantage outperforms its competitors using strategies such as:
Differentiation
Leadership in costs
Specialization, when companies focus on a specific niche and provide the best service or product possible.
Basically, companies deliver more value to customers and give them more satisfaction and, as a result, have better operational results than other companies in the same market segment.
What are the benefits of competitive advantage?
The main benefit of a competitive advantage is, of course, having better possibilities for earnings and promising results . A competitive company has greater possibilities of surviving in the market and, in addition, better longevity and sustainability.
Additionally, other achievements include:
Acquisition of new customers
Retention of current customers
Scalable sales operation
Greater protection against new competitors in the market
Greater negotiating power with suppliers and others
How can an ERP system make my business more competitive?
An ERP system is a tool for managing business resources . The software automates and integrates all administrative and financial operations of a company, such as inventory management, accounts to be paid and collected, notes and others.
The main objectives are more efficient management and a better flow of communication between departments, which will undoubtedly increase the competitive advantage of a company .
Automatization**: with technology, you automate the main processes, avoid human errors and reduce unnecessary repetition of work. This gives the team more time to focus on what matters: innovation, quality and productivity.
Simpler planning : to make communication between departments clearer and given that operations are centralized in a single system, you can also identify bottlenecks in production and other processes and respond quickly to market risks. The system also allows for greater control over performance, which is vital for planning your strategies with greater precision.
Better data management : an ERP system allows you to centralize the database of all departments and issue complete reports with important information for decision making.
Greater income : lower costs combined with better delivery means more customers and greater customer satisfaction. This has a direct impact on profitability.
Strategic personnel management : the system automates and organizes routines, optimizes production time, allows monitoring team performance and streamlines work, which means that employees are more satisfied and closer to leaders.
Fiscal security : fiscal and accounting modules are automated and become more agile and reliable.
ERP ONE, the ideal solution for your business
If you are looking for an ERP system to obtain a competitive advantage, ERP ONE could be the ideal solution.
An all-in-one system that integrates different tools to facilitate management, improve customer relationships, optimize processes and ensure continuous business growth.
An updated technology with good profitability and rapid implementation can save time, reduce costs and increase the production capacity of your business.