Characteristics of native advertising
Posted: Tue Jan 07, 2025 6:14 am
Now that we have a clearer idea of what native advertising is, it is time to learn about its main characteristics. The first to keep in mind is that, by definition, it respects and maintains the style and editorial format of the medium , integrating itself into the content of the website, but explicitly specifying that it is advertising content.
Secondly, try to solve a real problem . That is, it won't make much sense to start by talking about the benefits of your product without applying it to a real need; the user will lose interest. It would make much more sense, and be more logical, if you start your content by talking about a solution to the problem of not knowing how to manage web hosting , for example. Then, when the user is interested in the content, and feels attracted, you can recommend your product to them.
It is also important that the content is useful and valuable , in line with the rest of the articles or content on the website. It manages to capture the user's attention with something relevant and valuable, without making them feel uncomfortable.
Likewise, obviously, it must be adapted to a responsive belize number data format to be effective. Nowadays, as you know, it is very common to use mobile phones to check any type of information, therefore, it is very important that advertising adapts to the user's phone.
Types of Native Advertising
This type of advertising is divided into two main groups: open native advertising and closed native advertising. Let's understand the differences between the two and give a series of examples to illustrate them.
Open Native Advertising
It's as simple as promoting your advertising on different platforms or websites with the same theme . Within this group we find, for example, recommendation content . Those that appear on the websites you visit, and direct you to other platforms where you can find more related information or information considered of interest. As an example, we have this section of recommendation content (there called sponsored) from El País, which redirects to other websites:
Secondly, try to solve a real problem . That is, it won't make much sense to start by talking about the benefits of your product without applying it to a real need; the user will lose interest. It would make much more sense, and be more logical, if you start your content by talking about a solution to the problem of not knowing how to manage web hosting , for example. Then, when the user is interested in the content, and feels attracted, you can recommend your product to them.
It is also important that the content is useful and valuable , in line with the rest of the articles or content on the website. It manages to capture the user's attention with something relevant and valuable, without making them feel uncomfortable.
Likewise, obviously, it must be adapted to a responsive belize number data format to be effective. Nowadays, as you know, it is very common to use mobile phones to check any type of information, therefore, it is very important that advertising adapts to the user's phone.
Types of Native Advertising
This type of advertising is divided into two main groups: open native advertising and closed native advertising. Let's understand the differences between the two and give a series of examples to illustrate them.
Open Native Advertising
It's as simple as promoting your advertising on different platforms or websites with the same theme . Within this group we find, for example, recommendation content . Those that appear on the websites you visit, and direct you to other platforms where you can find more related information or information considered of interest. As an example, we have this section of recommendation content (there called sponsored) from El País, which redirects to other websites: