What is Google Consent Mode?
Posted: Tue Jan 07, 2025 5:54 am
Google Consent Mode was developed in response to the General Data Protection Regulation (GDPR) and uses Google Tag Manager (GTM) to comply with privacy laws. It allows certain tags, such as those from Google Analytics and Google Ads, to collect data from users browsing websites. In simple terms, Consent Mode controls how Google tags function on a website based on users' consent. This refers to whether or not users agree to the use of Google Analytics, Google Ads, and Floodlight cookies.
When a user gives consent, Google tags are adjusted to use cookies bangladesh number data only for the specified purposes . For example, if a user does not give consent for ad storage or analytics, Google tags will adapt their behavior accordingly.
Google’s announcement comes at a crucial time, as the second half of 2024 will mark the planned disabling of third-party cookies from Chrome. These regulatory and privacy changes require advertisers to adapt and take proactive measures. Consent Mode is positioned as a critical tool for marketers to prepare themselves with a solid foundation of lasting solutions powered by consented first-party data and Google’s AI.
When a user gives consent, Google tags are adjusted to use cookies bangladesh number data only for the specified purposes . For example, if a user does not give consent for ad storage or analytics, Google tags will adapt their behavior accordingly.
Google’s announcement comes at a crucial time, as the second half of 2024 will mark the planned disabling of third-party cookies from Chrome. These regulatory and privacy changes require advertisers to adapt and take proactive measures. Consent Mode is positioned as a critical tool for marketers to prepare themselves with a solid foundation of lasting solutions powered by consented first-party data and Google’s AI.