Visual identity construction process
Posted: Tue Jan 07, 2025 5:48 am
Visual identity is not something to be taken lightly and should be done in an orderly manner through different phases:
Initial phase
Briefing: In this first phase, we begin by giving the brand a name, describing the qualities of the product or service, as well as defining the sector, the target audience and corporate values.
Study of the sector: it is important to know what the competition does or does not do in order to have a global perspective of the sector and to achieve a line of differentiation. Of the other competitors, you can study the style, lines, typography, types of shapes and how they address the public.
Creative stage
First sketches: Based on the brief and the competition, it bahrain number data is time to start defining the composition, color and shape of the logo . You can create several sketches, playing with fonts and other elements until you get one that fits the corporate values of the brand.
Selection of ideas: with the sketches created , the aspects must be perfected in order to discard the proposals that do not fit the brand values. The ideal is to keep the proposals that are simple, that can be adjusted to different sizes and shapes without losing legibility and that are easily recognizable by customers.
Final phase
Visual identity review: having chosen a proposal, it is time to retouch it by trying different color combinations, applications on different media, etc.
Branding manual : this is the best way to correctly define the bases and standards of brand communication that can be used by both internal designers and external collaborators.
Initial phase
Briefing: In this first phase, we begin by giving the brand a name, describing the qualities of the product or service, as well as defining the sector, the target audience and corporate values.
Study of the sector: it is important to know what the competition does or does not do in order to have a global perspective of the sector and to achieve a line of differentiation. Of the other competitors, you can study the style, lines, typography, types of shapes and how they address the public.
Creative stage
First sketches: Based on the brief and the competition, it bahrain number data is time to start defining the composition, color and shape of the logo . You can create several sketches, playing with fonts and other elements until you get one that fits the corporate values of the brand.
Selection of ideas: with the sketches created , the aspects must be perfected in order to discard the proposals that do not fit the brand values. The ideal is to keep the proposals that are simple, that can be adjusted to different sizes and shapes without losing legibility and that are easily recognizable by customers.
Final phase
Visual identity review: having chosen a proposal, it is time to retouch it by trying different color combinations, applications on different media, etc.
Branding manual : this is the best way to correctly define the bases and standards of brand communication that can be used by both internal designers and external collaborators.