By Alberto Gonzalez
Marketing4eCommerce Editor
LeCommerce Berlin Expo 2024 (EBE24) has just closed its doors, leaving behind an echo of excitement and conversations that promise to shape the future of e-commerce. This edition has not only witnessed the latest trends in the sector but has also stood out for its innovative spirit. But what was so special about this edition? Let's find out.
How was the EBE24?
Although this was not the first time that EBE was held, it was the first time with a special opening. Efe von Thenen , CMO at ePages and chairman of the advisory board of the Ecommerce Berlin Expo, kicked off the event, bringing together the eCommerce community like never before. In front of thousands of attendees, he summarised eCommerce trends and offered a guide on how to navigate the event.
Figures that speak: The largest edition to date
The Ecommerce Berlin Expo 2024 has broken records, afghanistan number data expanding to 14,965 square metres – 20% larger than any previous edition – and registering an attendance of over 17,000 people . The global event, with 70% of attendees coming from Germany, has managed to combine a local atmosphere with a global reach, attracting 65% of participants from different spheres of the commercial world.
The eCommerce Elite
With a program packed with big names that rarely appear at conferences, the expo brought together giants such as Tesla, Alibaba.com, Amazon Freight, Uber, SAP, eBay, DHL, DPD, and TikTok , among others. With nearly 100 world-class speakers and more than 280 exhibitors, EBE24 became the meeting point for the stars of eCommerce.