Use your target keyword
Posted: Tue Jan 07, 2025 4:10 am
Getting a Click: How to Write Meta Descriptions for Maximum Impact
If you want to write meta descriptions that get clicks to your website, here are some best practices to follow:
meta description - google .png
Truncation can hurt your CTR because it limits the amount of information users can get to decide whether or not to click on your page. When the information available is limited, users may continue to scroll.
For this reason, we recommend azerbaijan whatsapp keeping your meta description to 155 characters (or less). This allows you to convey your message concisely and reduce the risk of truncation in search engine results pages (SERPs).
If you are optimizing your content for a keyword that is most likely to be a user's search query, it makes sense to include that keyword in your meta description. Not only does this reinforce in the user's mind that your page is the one they are looking for, but Google will also be more likely to use it (and highlight it) in its search results.
In fact, Google may include target (or related) keywords in the meta description to help users easily scan the results and find the pages that contain the information they need. For example:
Meta description - keywords .png
The meta description in the screenshot above stands out more because the target keyword is bold and addresses the searcher's needs.
If you want to write meta descriptions that get clicks to your website, here are some best practices to follow:
meta description - google .png
Truncation can hurt your CTR because it limits the amount of information users can get to decide whether or not to click on your page. When the information available is limited, users may continue to scroll.
For this reason, we recommend azerbaijan whatsapp keeping your meta description to 155 characters (or less). This allows you to convey your message concisely and reduce the risk of truncation in search engine results pages (SERPs).
If you are optimizing your content for a keyword that is most likely to be a user's search query, it makes sense to include that keyword in your meta description. Not only does this reinforce in the user's mind that your page is the one they are looking for, but Google will also be more likely to use it (and highlight it) in its search results.
In fact, Google may include target (or related) keywords in the meta description to help users easily scan the results and find the pages that contain the information they need. For example:
Meta description - keywords .png
The meta description in the screenshot above stands out more because the target keyword is bold and addresses the searcher's needs.