Angela learns to use keywords
Posted: Mon Jan 06, 2025 10:18 am
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Written by Chema Garcia
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In previous articles, Angela, our favorite entrepreneur, tried to launch her craft business through an online store. Her interest in web positioning led her to consult her contacts in the marketing business, and finally, her store improved in the search results.
However, Angela does not give up and wants to continue improving, she seeks to expand and improve her keyword set . This will allow her to optimize the searches in which she appears and make online advertising more effective.
HOW TO SEARCH FOR KEYWORDS
First, Angela needs to distinguish between the type of keywords . So she classifies them by:
By user intent
To find generic information
For products, with which the intention will be to buy
Commercial research can be argentina phone data completed with informative or commercial content.
For browsing, to search the website of a specific brand or service
By the number of searches in which they appear
Short tail. They are very generic and the search volumes are very large. It is very difficult for a small store like Angela's to appear.
Middle tail: These are more specific, but the number of searches in which they appear is still very relevant, they are linked to brands or services and contain two or three words.
Long tail. These are more interesting, even if their volume is low. They are phrases that clearly define what is intended and it is easy to prepare materials that respond to the user's intentions.
Angela is clear that in her web positioning process for entrepreneurship , she has to use the keywords in a certain way:
In the use of online advertising
In your web domain
In the titles and headers of your web pages and blog posts.
In the meta tags of your web pages and blog posts.
Rate this article12345(4 votes)
Written by Chema Garcia
☛ Send to a friend
In previous articles, Angela, our favorite entrepreneur, tried to launch her craft business through an online store. Her interest in web positioning led her to consult her contacts in the marketing business, and finally, her store improved in the search results.
However, Angela does not give up and wants to continue improving, she seeks to expand and improve her keyword set . This will allow her to optimize the searches in which she appears and make online advertising more effective.
HOW TO SEARCH FOR KEYWORDS
First, Angela needs to distinguish between the type of keywords . So she classifies them by:
By user intent
To find generic information
For products, with which the intention will be to buy
Commercial research can be argentina phone data completed with informative or commercial content.
For browsing, to search the website of a specific brand or service
By the number of searches in which they appear
Short tail. They are very generic and the search volumes are very large. It is very difficult for a small store like Angela's to appear.
Middle tail: These are more specific, but the number of searches in which they appear is still very relevant, they are linked to brands or services and contain two or three words.
Long tail. These are more interesting, even if their volume is low. They are phrases that clearly define what is intended and it is easy to prepare materials that respond to the user's intentions.
Angela is clear that in her web positioning process for entrepreneurship , she has to use the keywords in a certain way:
In the use of online advertising
In your web domain
In the titles and headers of your web pages and blog posts.
In the meta tags of your web pages and blog posts.