However, the characteristics of a brand

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Can help consumers reduce the pressure of choice and reduce risks. Brands are not only useful in identification, but also a powerful tool to ensure competitive advantage. Therefore, companies need to understand the essence of brands and how to build brands. There are many products in every category on the market now. For someone like me who has difficulty making choices, it is really a headache to choose a product that I feel is more valuable from the many products. Each product is so ordinary in itself that it will not stand out in the minds of consumers.


However, when we give a product a brand, the characteristics of the brand can help consumers simplify their decisions and reduce risks. For companies, brands play an identification role and are a number data powerful means to ensure competitive advantage. Obviously, brands can bring benefits to both consumers and enterprises. So from the perspective of enterprises, we need to know: What is the brand?



How to build a brand? 1. Brand A brand is a combination of " name, symbol ( logo ), positioning ( value provided / reason to buy), packaging, IP image, characteristics, color, sound, and smell " elements that are used to identify a company's products and differentiate them from other competitors.