It is even more difficult to drive growth.

[sabarina38]

01 Difficulties of digital marketing for domestic enterprises If domestic digital marketing is still in its infancy, then foreign B2B companies have begun to use AI big models to help generate content and have entered a period of rapid development. For example, a digital marketing center of a branch of a multinational company in Europe has a team of more than 100 people , which contributes more than 40% of sales each year.


However, when the same model is copied to the Chinese region, the contribution rate to the business does not exceed 5% . Comparing the purchasing habits and market environment of Chinese and foreign customers, the phone library differences are roughly as follows: 1. Foreign searches are mainly SEO , and many people are used to directly typing in the company website or searching for the company name. In China, SEM is more popular and the overall cost is more expensive. Many people are used to searching for categories first, such as CRM , IoT platform, and facial recognition.


Competitors of the same category (and sometimes their own upstream and downstream partners) also come to compete. As a result, the bidding is getting more and more expensive and more and more competitive. However, although Baidu's SEM is difficult to describe in a few words, it is still one of the most effective customer acquisition methods in B2B digital marketing. It's really helpless.