SEO strategy must aim to make your potential spouses
Posted: Mon Jan 06, 2025 6:46 am
Let's take an example: you are a wedding planner in Rome. In this case it makes no sense to aim to be found only by those looking for a "wedding planner in Rome"; a good find you even when they are looking for information relating to the wedding, that is, when they use informational keywords . You can then choose to be found: "Jewish wedding in Rome", "the best churches to get married in Rome" or "historic homes for weddings in Rome".
In this way you will also be able to be found by those ivory coast number data who are getting married but have not yet decided to hire a wedding planner and you will also have a better chance of being found by those who are already doing research for a wedding planner. More precisely, you need to work in three stages: map the customer journey , or purchasing journey, of your ideal customer find out which keywords he uses at every moment of his search plan the blog , for example writing a list of 24 articles, each built around a theme / group of similar keywords.
In the blog articles, I recommend you include a form to subscribe to your newsletter : in exchange, for example, you could give a basic PDF file to use to organize the wedding. In this phase of the customer journey you will therefore be using two tools: the blog and the newsletter. The customer game. Small customer journey map from an SEO perspective To help you map the customer journey I created a game.
In this way you will also be able to be found by those ivory coast number data who are getting married but have not yet decided to hire a wedding planner and you will also have a better chance of being found by those who are already doing research for a wedding planner. More precisely, you need to work in three stages: map the customer journey , or purchasing journey, of your ideal customer find out which keywords he uses at every moment of his search plan the blog , for example writing a list of 24 articles, each built around a theme / group of similar keywords.
In the blog articles, I recommend you include a form to subscribe to your newsletter : in exchange, for example, you could give a basic PDF file to use to organize the wedding. In this phase of the customer journey you will therefore be using two tools: the blog and the newsletter. The customer game. Small customer journey map from an SEO perspective To help you map the customer journey I created a game.