By Astrid Ruiz
Marketing4eCommerce Editor
ANDThe winners of the 38th edition of El Sol , the Ibero-American Festival of Advertising Communication, have been announced . The event, held at the Cervantes Theatre in Malaga, recognised the best of advertising and creativity with a total of ten countries receiving awards.
Within the ranking of awards by country, Spain has led the event with a total of 132 awards , highlighting the Oliveria dos cen anos campaign, by Little Spain for the Real Club Celta de Vigo, which has taken the Sol de Platino award , one of the most important recognitions and which last year had not been awarded to any campaign, remaining vacant.
We gut the CELTA Centenary ANTHEM by C Tangana [7 keys and a BEEF]
Other countries that have achieved notable success have been Argentina (28 awards), the United States (23 awards) and Mexico (12 awards).
These are the 11 winners of El Sol
On this occasion, 11 Grand Prix were awarded, of which 8 went to Spain.
Film: the pieces «Robbery» and «Funeral algeria number data by Lola-MullenLowe, SLU for AXE (Spain).
Robbery
Print Media: the pieces “Ron deSantis”, “Marco Rubio”, “TED Cruz” and “Brian Kemp” by alma DDB / Not Normal Films for Change the Ref (United States).
Exterior: "The Artois probability", by GUT / Genosha for Anheuser-Bush InBev / Stella Artois (Argentina).
Stella Artois - GUT - “The Probability of Artois”
Media: « The end of the year robbery », by CYW for Netflix + Hijos de Rivera / Berlin + Estrella Galicia (Spain).
New Year's Eve Robbery - Berlin | Estrella Galicia + Netflix 2024
Public relations: «Nobody should die at Xmas», by Double You SL for Open Arms (Spain).