Identify and map search intent
Posted: Sat Dec 21, 2024 3:49 am
Every web page, and the content that lives on it, should be geared toward the search intent of your target users. Your content will change depending on where your reader is in the buyer journey . And with it, your keywords should change.
Search intent and buyer journey
By identifying the reason that drives a user to db telegram Google a query on search engines, you will discover the " keyword intent ".
There are three types of intent behind a search:
Informational intent: Users want more information about a certain topic, product, or industry. Example: "best coffee machines."
Navigational intent: Users intend to visit a particular site or page. Example: "Types of Nespresso coffee machines."
Commercial intent: Users have the goal of purchasing a product/service. Example: "buy a Nespresso coffee machine".
Your text should target keywords that match the user's search query.
For more information read the post: What are keywords? The definition of SEO keywords .
5. Group your keywords correctly
When you know that each piece of content needs to target certain search intents, you can create a strategic keyword matrix .
This matrix should present:
A list of keywords you intend to rank for with your website.
The number of pages needed for each keyword to reach a customer at each stage of search intent.
A list of web pages to create and update for a global content-keyword coverage strategy.
6. Optimize like your competitors (and do it even better)
Once you have created your keyword list, start analyzing the pages that rank highly in Google SERP for your keywords.
Enter your primary keyword into the search bar and view the top 10 search results: you need to identify what these pages have in common.
So, do some research and find out which websites are ranking highest for your keywords – and get some SEO and copywriting ideas from your top competitors .
Using SEMrush's Organic Research report (make sure to use the URL option), you can see that the following keywords drove traffic to this page:
organic keywords for seo content optimization
Image from the Organic Search report
Expand this report to see all your organic keywords. You can then choose the ones you want to target (be sure to consider high volume, low difficulty keywords first) with your copy and send them to the Keyword Strategy Builder to track your choices and dive deeper into your analysis.
Check out this report for some of your top competitors’ pages and repeat the process.
At the end, you will have an amazing list of keywords to rank for your content. Then you can start writing and optimizing your text to outrank your competition.
Search intent and buyer journey
By identifying the reason that drives a user to db telegram Google a query on search engines, you will discover the " keyword intent ".
There are three types of intent behind a search:
Informational intent: Users want more information about a certain topic, product, or industry. Example: "best coffee machines."
Navigational intent: Users intend to visit a particular site or page. Example: "Types of Nespresso coffee machines."
Commercial intent: Users have the goal of purchasing a product/service. Example: "buy a Nespresso coffee machine".
Your text should target keywords that match the user's search query.
For more information read the post: What are keywords? The definition of SEO keywords .
5. Group your keywords correctly
When you know that each piece of content needs to target certain search intents, you can create a strategic keyword matrix .
This matrix should present:
A list of keywords you intend to rank for with your website.
The number of pages needed for each keyword to reach a customer at each stage of search intent.
A list of web pages to create and update for a global content-keyword coverage strategy.
6. Optimize like your competitors (and do it even better)
Once you have created your keyword list, start analyzing the pages that rank highly in Google SERP for your keywords.
Enter your primary keyword into the search bar and view the top 10 search results: you need to identify what these pages have in common.
So, do some research and find out which websites are ranking highest for your keywords – and get some SEO and copywriting ideas from your top competitors .
Using SEMrush's Organic Research report (make sure to use the URL option), you can see that the following keywords drove traffic to this page:
organic keywords for seo content optimization
Image from the Organic Search report
Expand this report to see all your organic keywords. You can then choose the ones you want to target (be sure to consider high volume, low difficulty keywords first) with your copy and send them to the Keyword Strategy Builder to track your choices and dive deeper into your analysis.
Check out this report for some of your top competitors’ pages and repeat the process.
At the end, you will have an amazing list of keywords to rank for your content. Then you can start writing and optimizing your text to outrank your competition.