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Posted: Mon Jan 06, 2025 5:20 am
Offensive " in their brand marketing strategy . Author: Wang Haoran; Editor: He Yang Source public account: Yibang Power ( ID : iebrun ), eliminating all e-commerce knowledge gaps. a media partner of Everyone is a Product Manager Authorized release, reproduction without permission is prohibited. The title image is from Unsplash , based on the CC0 agreement The opinions expressed in this article only represent the author’s own opinions. The Everyone is a Product Manager platform only provides information storage space services . LaoGao Business and Brand Follow 2023-06-08 0 Comments 4553 Views 25 Favorites 32 minutes Free your eyes, put on your headphones, and listen ~ ! 00:00 00: 00Technical knowledge, industry knowledge, business knowledge, etc.
Are all field-related knowledge that B- side product managers need to understand and master, which is helpful for product solution design and evaluation This article describes the brand planting methodology in number data great detail, from the four stages of why to how, and shares many novel planting models. The article discusses the planting model in a simple and in-depth manner, and I hope everyone can gain something from it . In the past, traditional brands used CCTV + celebrities, which was a centralized way of promoting brands. Nowadays, it is through pictures / short videos + KOL , which is a decentralized way of planting grass The basic logic of a business : exposure X clicks X purchases X average order value x repeat purchases. The more you plant and the more concentrated the planting is, the higher the exposure base will be.
The bigger it is, the more likely it is to grow the business, other things remaining the same. In other words: the more people know you, the greater the possibility of choosing you. Planting grass means exposure, and exposure means reaching potential users. So, what is a brand? Don’t talk about such high-sounding things. If people in a county know you, you are a county brand; if a city knows you, you are a city brand; if everyone on the planet knows you, you are a world-class brand. Therefore, the goal of promoting your brand is not to let everyone on the planet know about you right away. You should do it step by step from the county to the city, and from the city to the province. Finally, everyone on the planet will know you, and you will become a world-class brand. According to the stage, overall planning Take it step by step and do what you can If, according to the logic of the Internet.
Are all field-related knowledge that B- side product managers need to understand and master, which is helpful for product solution design and evaluation This article describes the brand planting methodology in number data great detail, from the four stages of why to how, and shares many novel planting models. The article discusses the planting model in a simple and in-depth manner, and I hope everyone can gain something from it . In the past, traditional brands used CCTV + celebrities, which was a centralized way of promoting brands. Nowadays, it is through pictures / short videos + KOL , which is a decentralized way of planting grass The basic logic of a business : exposure X clicks X purchases X average order value x repeat purchases. The more you plant and the more concentrated the planting is, the higher the exposure base will be.
The bigger it is, the more likely it is to grow the business, other things remaining the same. In other words: the more people know you, the greater the possibility of choosing you. Planting grass means exposure, and exposure means reaching potential users. So, what is a brand? Don’t talk about such high-sounding things. If people in a county know you, you are a county brand; if a city knows you, you are a city brand; if everyone on the planet knows you, you are a world-class brand. Therefore, the goal of promoting your brand is not to let everyone on the planet know about you right away. You should do it step by step from the county to the city, and from the city to the province. Finally, everyone on the planet will know you, and you will become a world-class brand. According to the stage, overall planning Take it step by step and do what you can If, according to the logic of the Internet.