Starting conversations with people in compatible
Posted: Mon Jan 06, 2025 5:09 am
Interest circles is a more suitable, more efficient and faster matching method for the coffee industry. What is the category at this point ? Is it important? 3 ) From “ defining ” the present to “defining” expectations In the new logic, "who we are" is far less important than "who they are", and the secret to building closer connections is to "define the users". However, simply knowing “who they are” is still low-dimensional; the truly valuable “defining users” is to define their desired ideal state, because every purchase of a product shapes their identity. In other words, it is meaningless to define the user itself and the current situation.
Only through user definition can we gain insight into potential needs - understanding, respecting, amplifying and undertaking individual "life tasks". Therefore, our focus should be on "why" rather than "who does phone library what". When " defining " users, many brands usually only describe their current state and develop marketing promotions around this state. For example: coffee, camping, grass, fishing, etc. developed for outdoor crowd scenes. As for outdoor coffee, users don’t really want to drink a cup of coffee to refresh themselves, but drink coffee to achieve "progress in life": this may be to show their taste while camping, or to add a sense of ritual on the grass; it may also be to match the sound with music.
Is it the reward brought by music? Or is it a surprise for everyone? Or is it a sign that “ I ” have an uninhibited soul and a sentiment of “ poetry and the distance ” ? You can find out more about this in the Volcano Login Plan Coffee. 2. How to " define " users? There are many methods. Martin Lindstrom has the " 7C Methodology ", Christensen has "Tasks to Be Completed", and 7-Eleven's Toshifumi Suzuki "Thinking from the User's Perspective". Here , Brand Ape provides a minimalist method: enter the circle by "being yourself" and find people who love you. Use your "smallness" to find the "bigness" of the future.
Only through user definition can we gain insight into potential needs - understanding, respecting, amplifying and undertaking individual "life tasks". Therefore, our focus should be on "why" rather than "who does phone library what". When " defining " users, many brands usually only describe their current state and develop marketing promotions around this state. For example: coffee, camping, grass, fishing, etc. developed for outdoor crowd scenes. As for outdoor coffee, users don’t really want to drink a cup of coffee to refresh themselves, but drink coffee to achieve "progress in life": this may be to show their taste while camping, or to add a sense of ritual on the grass; it may also be to match the sound with music.
Is it the reward brought by music? Or is it a surprise for everyone? Or is it a sign that “ I ” have an uninhibited soul and a sentiment of “ poetry and the distance ” ? You can find out more about this in the Volcano Login Plan Coffee. 2. How to " define " users? There are many methods. Martin Lindstrom has the " 7C Methodology ", Christensen has "Tasks to Be Completed", and 7-Eleven's Toshifumi Suzuki "Thinking from the User's Perspective". Here , Brand Ape provides a minimalist method: enter the circle by "being yourself" and find people who love you. Use your "smallness" to find the "bigness" of the future.