Four types of purchase and decision-making
Posted: Mon Jan 06, 2025 4:16 am
Brand No. 1 : How to use USP and write advertising slogans According to the complexity of purchase decision and purchase complexity, it can be divided into four types: simple decision and simple purchase, simple decision and complex purchase, complex decision and complex purchase, and complex decision and simple purchase. Simple decision-making and simple purchase: For example, buying a bottle of water when thirsty is a simple decision-making and simple purchase type. In this case, the consumer role tends to be a combination of multiple roles.
Simple decision-making, complex purchase: In this case, consumers usually seek help from experts and authorities during the purchase process. For example, studying abroad is a case of simple decision-making, but complex korea whatsapp number data purchase. At this time, the role of the consumer becomes more divided. Seeking medical advice is also a case of simple decision-making, but complex purchase. In this case, the consumer's purchase decision is usually delegated to an expert or consultant to help with the decision. For this type of purchase, the advertisement should build up a strong enough trust, and the product should reflect certain expert and exclusive positioning characteristics. Brand No. 1 : How to use USP and write advertising slogans Complex decision-making and complex purchase.
This situation often occurs in B2B market purchases, that is, bulk purchases. In this case, the role of the consumer will be more process-oriented. Different people will be responsible for the information collector, purchase decision maker, purchaser, user, evaluator, and disposer. Complex decision-making and simple purchase: This situation often occurs in the consulting market. How to make a choice when there are several groups bidding for a project? Decision-making becomes the premise of purchase, but purchase becomes simple. It is based on the above four- point division that the definition of consumer roles is first correct.
Simple decision-making, complex purchase: In this case, consumers usually seek help from experts and authorities during the purchase process. For example, studying abroad is a case of simple decision-making, but complex korea whatsapp number data purchase. At this time, the role of the consumer becomes more divided. Seeking medical advice is also a case of simple decision-making, but complex purchase. In this case, the consumer's purchase decision is usually delegated to an expert or consultant to help with the decision. For this type of purchase, the advertisement should build up a strong enough trust, and the product should reflect certain expert and exclusive positioning characteristics. Brand No. 1 : How to use USP and write advertising slogans Complex decision-making and complex purchase.
This situation often occurs in B2B market purchases, that is, bulk purchases. In this case, the role of the consumer will be more process-oriented. Different people will be responsible for the information collector, purchase decision maker, purchaser, user, evaluator, and disposer. Complex decision-making and simple purchase: This situation often occurs in the consulting market. How to make a choice when there are several groups bidding for a project? Decision-making becomes the premise of purchase, but purchase becomes simple. It is based on the above four- point division that the definition of consumer roles is first correct.