Top 10 B2B SaaS Solutions Transforming Industries
Posted: Mon Jan 06, 2025 3:44 am
I swear I only know a little bit of HTML and CSS). As I know that the interactive newsletter concept is not so popular and that perhaps many marketers wonder if it is possible to bring this to their own brands, today I’m going to tell you a little bit about the backstage of The Beat’s production: how the idea came up, which tool we use, what the weekly production process looks like and, extra, why we updated the project in January 2023. Shall we? The first sketches of our newsletter The first issue of The Beat was released in January of 2022, but a lot happened before that first one aired.
The project that inspired the taiwan phone numbers creation of The Beat was The Weekender, from The New York Times. It’s a project that brings together eleven articles selected by NYT editors with news to enjoy over the weekend. When developing our newsletter project, our objectives were clear: reach a new audience; diversify our content production; produce rich and strategic content; use Ion in a new format; produce weekly releases. Oh! Ion is Rock Content’s platform for creating content and interactive pages, and the tool we use to build The Beat on a weekly basis. I’ll talk more about that soon.
For now, we continue with the initial planning of the newsletter. Time for the Briefing or the Panic Attack? Once we defined the objectives and designed the project, it was time to start structuring the ‘face’ of our newsletter. To accomplish that, the content team and I held a briefing meeting to align our expectations for the project. This right here is usually the moment when people have amazing and really crazy ideas, and I have to say no! At our briefing meeting, we decided what The Beat project should have: Fixed menu on the side; Form for subscribing to the newsletter; A space for the editor’s note; Sections with a different layout: Jam Session, Interviews, Quote of the Week; Interactivity: Quizzes; Reactions; Animated Graphics; WOW moment in the last section; As a designer, at this point, my main concern was to develop a layout that could be easily updated and that catered to all the items the content team brought.
The project that inspired the taiwan phone numbers creation of The Beat was The Weekender, from The New York Times. It’s a project that brings together eleven articles selected by NYT editors with news to enjoy over the weekend. When developing our newsletter project, our objectives were clear: reach a new audience; diversify our content production; produce rich and strategic content; use Ion in a new format; produce weekly releases. Oh! Ion is Rock Content’s platform for creating content and interactive pages, and the tool we use to build The Beat on a weekly basis. I’ll talk more about that soon.
For now, we continue with the initial planning of the newsletter. Time for the Briefing or the Panic Attack? Once we defined the objectives and designed the project, it was time to start structuring the ‘face’ of our newsletter. To accomplish that, the content team and I held a briefing meeting to align our expectations for the project. This right here is usually the moment when people have amazing and really crazy ideas, and I have to say no! At our briefing meeting, we decided what The Beat project should have: Fixed menu on the side; Form for subscribing to the newsletter; A space for the editor’s note; Sections with a different layout: Jam Session, Interviews, Quote of the Week; Interactivity: Quizzes; Reactions; Animated Graphics; WOW moment in the last section; As a designer, at this point, my main concern was to develop a layout that could be easily updated and that catered to all the items the content team brought.