Top 15 Secrets to Google AdWords Success
Posted: Sun Jan 05, 2025 10:30 am
Do You Find Yourself Complaining How AdWords is Expensive and Competitive?
Even more, you then recall how you have tried Google AdWords in the past, but the results have been disappointing.
This kind of thinking will drive your business to stagnation while your contenders continue to enjoy easy profits as they take the market share.
Get to understand that AdWords is a necessary tool that when you increase your knowledge curve, implement the various techniques presented in this article, your business will have no choice but to grow in size and revenue.
With this article as your guide, you will learn how to transform your full AdWords campaign from being slightly thriving to being outrageously profitable. More specifically, you will learn:
How to make more money from every conversion you obtain
How to release concealed pockets of profit from your AdWords account
Guaranteed ways in which you can amplify profits and sales while using less effort
How to bid on keywords not only for conversions but for sales
Here are 15 insider secrets to double sales and profits with your Adwords PPC campaigns
#1: Single Keyword Ad Groups
Keywords are just the tip of the iceberg and if you want to transform your indonesia phone number list PPC campaigns into a powerful revenue creating machine. You need to learn how single keyword ad groups and search terms function.
In fact, learning how to use Single Keyword Ad Groups is critical as it allows you to better manage your Ad and the keyword. Using ad groups with multiple keywords hinders your effectiveness and lowers your click-through rates. Using only a single keyword per ad group makes your PPC campaign more relevant, lowers conversion costs, leading to more sales and profits.
#2: Optimize for Sales not Conversions
Test multiple placements and keywords in order to maximize sales rate, not your conversion rate. You can achieve this by employing the Google's Value Track Parameters. Use your findings to find the keywords that are bringing the most money and bid more aggressively on them.
Once you have your money making keywords chosen and in use, continue analyzing your data to optimize your campaign further. Every bit of data can be used such as geographical locations, devices used, and demographics. Finding your best-performing audience and learning more about them allows you to create more powerful ads that cater to them, resulting in even better results!
#3: Focus on Earnings per Click
Concentrate on how much you are earning per click rather than how much you are spending per click on AdWords. This along with focusing on optimizing your ads for sales rather than conversions will help you receive higher profits.
To determine how much you are earning per click, first determine your average revenue for each click on your ads (this will be difficult if the proper tracking metrics are not set!) and then set that against your cost per click. That number is your Earnings Per Click (EPC). Using the EPC will provide you with better information on what you should focus on with your ads.
#4: Short Tail Keywords Rob You
It's true! Your short tail keywords are stealing away your impressions from your higher converting, longer, and more specific keywords. To prevent this, analyze your search terms and ensure that they match with an appropriate keyword. In order to optimize your ads, your keywords and your search terms need to be an exact match.
To ensure you get the best match, you should use negative keywords. Negative keywords are keywords that you DO NOT want to appear for. When the search terms and keywords match, your longer tail keywords will be favoured and will take back impressions from your short tail keywords. What's even better is that your ad impressions will now be more relevant to the user!
#5: Sell the Click
The purpose of your ad is to get people to click it! This means your ads need to stand out and demand attention as it induces readers to click. Here are some factors that drive a click:
Vanity
Direct Benefit
Shock
Curiosity
Self-interest
Fear
Implied Benefit
Don't be boring! Stand out!
#6 CPA Bidding and AD Ranking
CPA (Cost Per Acquisition) bidding is a volatile creature. You need to recognize that there are quite a few differences between target CPA bidding and max CPA bidding. Experiment what works for you. Google automatically generates a max CPA based on the quantity you are targeting.
When in doubt Target CPA bidding is the best option. The Target CPA is generated from the average amount you would like to pay for a conversion.
Criteria Google AdWords uses to Determine your ad rank:
The extension of your ad and its significance to the keyword
The max cost per click for the keyword(s)
The quality score for the keyword(s)
Determining the best CPA for your business requires trial and error. Don't be afraid to get your hands dirty!
#7: Not all Conversions are Created Equal
Conversions are great, but not all of them are created equally. Some conversions can lead to nothing and others can lead to lifelong customers. This is why it is important to know where each ad conversion is and focus on conversions that bring the best results.
For this reason, whether you are deploying AdWords for e-commerce, SAAS or Lead Generation, every conversion results in a range of different possibilities. The goal is to use your data to optimize your CPA goals and bid more aggressively on keywords that bring home the bacon!
# 8: Make them an Offer they Can't Refuse!
Just like the Godfather, make them an offer they can't refuse! Ensure that your ads present value (valuable to potential customers), to encourage conversion.
Sometimes the best way to increase your AdWords performance is by changing your offer!
Even more, you then recall how you have tried Google AdWords in the past, but the results have been disappointing.
This kind of thinking will drive your business to stagnation while your contenders continue to enjoy easy profits as they take the market share.
Get to understand that AdWords is a necessary tool that when you increase your knowledge curve, implement the various techniques presented in this article, your business will have no choice but to grow in size and revenue.
With this article as your guide, you will learn how to transform your full AdWords campaign from being slightly thriving to being outrageously profitable. More specifically, you will learn:
How to make more money from every conversion you obtain
How to release concealed pockets of profit from your AdWords account
Guaranteed ways in which you can amplify profits and sales while using less effort
How to bid on keywords not only for conversions but for sales
Here are 15 insider secrets to double sales and profits with your Adwords PPC campaigns
#1: Single Keyword Ad Groups
Keywords are just the tip of the iceberg and if you want to transform your indonesia phone number list PPC campaigns into a powerful revenue creating machine. You need to learn how single keyword ad groups and search terms function.
In fact, learning how to use Single Keyword Ad Groups is critical as it allows you to better manage your Ad and the keyword. Using ad groups with multiple keywords hinders your effectiveness and lowers your click-through rates. Using only a single keyword per ad group makes your PPC campaign more relevant, lowers conversion costs, leading to more sales and profits.
#2: Optimize for Sales not Conversions
Test multiple placements and keywords in order to maximize sales rate, not your conversion rate. You can achieve this by employing the Google's Value Track Parameters. Use your findings to find the keywords that are bringing the most money and bid more aggressively on them.
Once you have your money making keywords chosen and in use, continue analyzing your data to optimize your campaign further. Every bit of data can be used such as geographical locations, devices used, and demographics. Finding your best-performing audience and learning more about them allows you to create more powerful ads that cater to them, resulting in even better results!
#3: Focus on Earnings per Click
Concentrate on how much you are earning per click rather than how much you are spending per click on AdWords. This along with focusing on optimizing your ads for sales rather than conversions will help you receive higher profits.
To determine how much you are earning per click, first determine your average revenue for each click on your ads (this will be difficult if the proper tracking metrics are not set!) and then set that against your cost per click. That number is your Earnings Per Click (EPC). Using the EPC will provide you with better information on what you should focus on with your ads.
#4: Short Tail Keywords Rob You
It's true! Your short tail keywords are stealing away your impressions from your higher converting, longer, and more specific keywords. To prevent this, analyze your search terms and ensure that they match with an appropriate keyword. In order to optimize your ads, your keywords and your search terms need to be an exact match.
To ensure you get the best match, you should use negative keywords. Negative keywords are keywords that you DO NOT want to appear for. When the search terms and keywords match, your longer tail keywords will be favoured and will take back impressions from your short tail keywords. What's even better is that your ad impressions will now be more relevant to the user!
#5: Sell the Click
The purpose of your ad is to get people to click it! This means your ads need to stand out and demand attention as it induces readers to click. Here are some factors that drive a click:
Vanity
Direct Benefit
Shock
Curiosity
Self-interest
Fear
Implied Benefit
Don't be boring! Stand out!
#6 CPA Bidding and AD Ranking
CPA (Cost Per Acquisition) bidding is a volatile creature. You need to recognize that there are quite a few differences between target CPA bidding and max CPA bidding. Experiment what works for you. Google automatically generates a max CPA based on the quantity you are targeting.
When in doubt Target CPA bidding is the best option. The Target CPA is generated from the average amount you would like to pay for a conversion.
Criteria Google AdWords uses to Determine your ad rank:
The extension of your ad and its significance to the keyword
The max cost per click for the keyword(s)
The quality score for the keyword(s)
Determining the best CPA for your business requires trial and error. Don't be afraid to get your hands dirty!
#7: Not all Conversions are Created Equal
Conversions are great, but not all of them are created equally. Some conversions can lead to nothing and others can lead to lifelong customers. This is why it is important to know where each ad conversion is and focus on conversions that bring the best results.
For this reason, whether you are deploying AdWords for e-commerce, SAAS or Lead Generation, every conversion results in a range of different possibilities. The goal is to use your data to optimize your CPA goals and bid more aggressively on keywords that bring home the bacon!
# 8: Make them an Offer they Can't Refuse!
Just like the Godfather, make them an offer they can't refuse! Ensure that your ads present value (valuable to potential customers), to encourage conversion.
Sometimes the best way to increase your AdWords performance is by changing your offer!