What Does an SEO Agency Do?
Posted: Sun Jan 05, 2025 10:09 am
If you have a business, you have a website — and if you have a business website, you've probably heard of SEO. But when you try to find out what an SEO agency does, exactly, and whether you actually need to hire one, all you get is a lot of buzzwords like "conversion rate optimization."
That's why we've put together this handy guide to explain what SEO is, why you need it, and what you should expect from an SEO team with a solid search engine optimization strategy. We answer many of the common questions we are asked by potential SEO clients who are wondering if they need the help of a professional SEO agency.
Need to know more? Give Digital Shift a call to speak with an SEO professional and get a free, no-obligation assessment of how search engine optimization can benefit your business.
What Kind of Services Should My SEO Agency Provide?
When you're shopping around for an SEO service, you want to make sure they iceland phone number list doing everything necessary to get you the maximum bang for your buck. While there are a lot of search engine optimization companies out there, they are not all created equal. Here are some of the services your chosen SEO agency should offer.
Competitor & Keyword Research
Efficient, thorough keyword research is one of the most essential elements of the SEO process. It's very difficult to rank high for generic, popular keywords because they're so competitive. It's far more valuable to focus optimization efforts on the exact keywords your target market in your local area are using, because not only is the competition reduced, but you're also working on getting noticed by local consumers who want what you are selling. Your SEO agency should be able to optimize your website for high-value purchase intent keywords, so you can get the right kind of web traffic without having to utilize expensive pay-per-click advertisements, such as a Google Ad, to get leads.
Technical Audits & Optimization
Technical SEO is the practice of enhancing and optimizing technical aspects of your web design to increase the ease and speed of search engine indexing, and to help indicate the relevancy and authoritativeness of your website. Your SEO agency should take the time to thoroughly SEO audit elements of your site such as title tags, meta descriptions, and image tags, and make changes to ensure they are fully optimized. They should also check for issues such as broken links or missing pages and get them back in working order.
Content Creation
Original, engaging content marketing is another essential component of an SEO campaign. This includes creating optimized copy such as blog posts, service pages, and location pages for your website that will help increase search engine rankings for the targeted keywords. For example, a roofing company site may feature a blog post titled "10 Signs You Need Roof Replacement," which improves that site's rank for the keywords "roof replacement" and other phrases that are included in the blog.
That's why we've put together this handy guide to explain what SEO is, why you need it, and what you should expect from an SEO team with a solid search engine optimization strategy. We answer many of the common questions we are asked by potential SEO clients who are wondering if they need the help of a professional SEO agency.
Need to know more? Give Digital Shift a call to speak with an SEO professional and get a free, no-obligation assessment of how search engine optimization can benefit your business.
What Kind of Services Should My SEO Agency Provide?
When you're shopping around for an SEO service, you want to make sure they iceland phone number list doing everything necessary to get you the maximum bang for your buck. While there are a lot of search engine optimization companies out there, they are not all created equal. Here are some of the services your chosen SEO agency should offer.
Competitor & Keyword Research
Efficient, thorough keyword research is one of the most essential elements of the SEO process. It's very difficult to rank high for generic, popular keywords because they're so competitive. It's far more valuable to focus optimization efforts on the exact keywords your target market in your local area are using, because not only is the competition reduced, but you're also working on getting noticed by local consumers who want what you are selling. Your SEO agency should be able to optimize your website for high-value purchase intent keywords, so you can get the right kind of web traffic without having to utilize expensive pay-per-click advertisements, such as a Google Ad, to get leads.
Technical Audits & Optimization
Technical SEO is the practice of enhancing and optimizing technical aspects of your web design to increase the ease and speed of search engine indexing, and to help indicate the relevancy and authoritativeness of your website. Your SEO agency should take the time to thoroughly SEO audit elements of your site such as title tags, meta descriptions, and image tags, and make changes to ensure they are fully optimized. They should also check for issues such as broken links or missing pages and get them back in working order.
Content Creation
Original, engaging content marketing is another essential component of an SEO campaign. This includes creating optimized copy such as blog posts, service pages, and location pages for your website that will help increase search engine rankings for the targeted keywords. For example, a roofing company site may feature a blog post titled "10 Signs You Need Roof Replacement," which improves that site's rank for the keywords "roof replacement" and other phrases that are included in the blog.