There are also similar advertisements:
Posted: Sun Jan 05, 2025 10:07 am
When a noble person comes, give him a small can of tea; when you see a patient, give him Chuyuan. To this end, we need to develop a target population portrait from the six consumer roles, and we cannot just consider a single consumer role such as a buyer. The core of breaking the circle is to cover and penetrate the consumer roles in multiple dimensions, which is the only way to achieve the effect of sweeping the screen. Another example: In Mixue Bingcheng’s “You love me, I love you”, most of the communication behaviors are not from the roles of buyers and users, but information collectors and evaluators playing the role of “ hypertext ” links.
If the advertisement is only shown to a single buyer, it is at most a traffic advertisement and cannot bring any brand effect. Another example: Rolls-Royce sells only a few hundred cars a year. If it is only from the japan whatsapp number data perspective of buyers, it would be enough to put in information flow advertising. But the reality is that Rolls-Royce needs to be seen by more non-target users. Only in this way can Rolls-Royce have its social positioning and driving a Rolls-Royce can have a higher cognitive value (social value other than the car).
Four types of purchase and decision-making Brand No. 1 : How to use USP and write advertising slogans According to the complexity of purchase decision and purchase complexity, it can be divided into four types: simple decision and simple purchase, simple decision and complex purchase, complex decision and complex purchase, and complex decision and simple purchase. Simple decision-making and simple purchase: For example, buying a bottle of water when thirsty is a simple decision-making and simple purchase type. In this case, the consumer role tends to be a combination of multiple roles.
If the advertisement is only shown to a single buyer, it is at most a traffic advertisement and cannot bring any brand effect. Another example: Rolls-Royce sells only a few hundred cars a year. If it is only from the japan whatsapp number data perspective of buyers, it would be enough to put in information flow advertising. But the reality is that Rolls-Royce needs to be seen by more non-target users. Only in this way can Rolls-Royce have its social positioning and driving a Rolls-Royce can have a higher cognitive value (social value other than the car).
Four types of purchase and decision-making Brand No. 1 : How to use USP and write advertising slogans According to the complexity of purchase decision and purchase complexity, it can be divided into four types: simple decision and simple purchase, simple decision and complex purchase, complex decision and complex purchase, and complex decision and simple purchase. Simple decision-making and simple purchase: For example, buying a bottle of water when thirsty is a simple decision-making and simple purchase type. In this case, the consumer role tends to be a combination of multiple roles.