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Because in the virtual world we have something similar, which we call redesign . Or redesign is nothing more than modernizing the facade of the online store. This includes, for example, reevaluating the position of page elements, the use of colors, the application of images and content, among other factors. It may include actions that aim to speed up the loading of pages. And it also involves changes that can improve the shopping experience of consumers.


Video: Learn more about Black Friday 2024 (use the new zealand phone number list in the YouTube player to activate and translate subtitles into your language)! A true story about redesigning See how to redesign It matters. A simple Call to Action (CTA) done poorly could reduce your sales without you knowing it. Just to illustrate, let’s tell a story from the 2000s. At the time, a US retail company had an e-commerce site that forced consumers to sign up for emails before purchasing.


But that was a problem. In fact, when they came across the email signup form , consumers thought it was an email marketing list. Therefore, they abandoned the site without completing the purchase. Later, a consulting firm discovered that the problem was in the CTA of a button. This button said “Register,” which ended up confusing consumers who simply wanted to complete the purchase instead of registering.