Get More Customers by Adding a Conversion Funnel
Posted: Sun Jan 05, 2025 9:30 am
Adding a conversion funnel to your digital strategy helps improve your results during your web marketing campaigns. Also called a " conversion funnel ", this funnel allows you to collect as much information as possible from your prospects, which then facilitates conversion into a customer.
In this article, we will explain to you as clearly as possible how the conversion funnel works and how to set it up according to your products and services.
What is a conversion funnel?
A conversion funnel can be summed up as the path of an Internet user starting from a page and grouping together all the steps leading to the transformation of the latter into a customer. Over the course of these different steps, we inevitably note a loss in the number of Internet users. The objective of the conversion funnel is therefore to reduce this loss as much canada phone number list possible in order to convert as many prospects as possible upon arrival.
Let's take a fairly simple example, when you make a purchase online the "cart" page can be considered as the starting point of a conversion funnel. The objective being to make the buyer buy a product online, it is necessary to reduce all the buyer's obstacles such as delivery time, shipping costs or simply the creation of an account.
Another example is a site that offers a service that must highlight its arguments in order to encourage Internet users to leave an email address or a telephone number. To do this, you must judiciously use landing pages that highlight the advantages of your services and encourage conversion.
Using landing pages in your conversion funnels
The landing page is a page specifically designed for the needs of your marketing actions. It is most often used as part of a Facebook Ads or Google Ads campaign , but it can be used as part of web marketing actions on your site. For example, you can direct your Internet users to a landing page with the help of call-to-action buttons. These are triggers that encourage Internet users to click on a link . The sentence must be strong and catchy in order to make Internet users want to continue browsing the site.
The landing page offers many advantages:
Generally, the Internet user who is on a landing page should only have two solutions: fill out a form or leave the page. This solution allows you to effectively target your Internet users who then turn into leads .
Obviously, you will not communicate in the same way depending on your different targets. You may offer a product intended for different types of people. It will then be possible to imagine several landing pages. When you create targeted advertising, you then direct Internet users to the landing page that best meets their expectations.
Adding automation to boost your conversions
The examples presented above show you a basic but relatively effective conversion funnel. Subsequently, once the conversion has been made, you can imagine, depending on your needs, the implementation of an automation strategy . The implementation of this type of strategy allows you to carry out actions automatically according to the actions of your prospects. For example, you can send an email to all of your contacts, then you can set up automatic actions according to the action carried out following the email: for people who have not opened the email, those who have just opened it or those who have visited the site without converting.
Implementing an automation strategy requires careful consideration to identify all the actions that need to be taken to make your funnel as effective as possible. We can assist you in implementing an automation strategy.
How to set up a conversion funnel?
Setting up a conversion funnel may seem simple to implement. Indeed, adding a simple landing page will seem quick to you. However, do not forget that it is necessary to identify the information to highlight in your landing page. To do this, you must necessarily imagine the expectations of your prospects, their fears and how your solution will be beneficial for them.
After that, you can imagine creating an effective and profitable landing page. It must then be linked to a web marketing campaign such as Facebook Ads or call-to-action buttons. Your funnel can be completed with automation to further promote conversions . Remember that the goal of a funnel is to convert your Internet users. It is therefore necessary to collect as much information as possible until the final conversion.
We offer the implementation of complete campaigns with the creation of conversion funnels. Whether as part of a Facebook Ads campaign, Google Ads or to convert from your website, we carry out your complete digital strategy. We are able to create effective landing pages that promote conversions.
In this article, we will explain to you as clearly as possible how the conversion funnel works and how to set it up according to your products and services.
What is a conversion funnel?
A conversion funnel can be summed up as the path of an Internet user starting from a page and grouping together all the steps leading to the transformation of the latter into a customer. Over the course of these different steps, we inevitably note a loss in the number of Internet users. The objective of the conversion funnel is therefore to reduce this loss as much canada phone number list possible in order to convert as many prospects as possible upon arrival.
Let's take a fairly simple example, when you make a purchase online the "cart" page can be considered as the starting point of a conversion funnel. The objective being to make the buyer buy a product online, it is necessary to reduce all the buyer's obstacles such as delivery time, shipping costs or simply the creation of an account.
Another example is a site that offers a service that must highlight its arguments in order to encourage Internet users to leave an email address or a telephone number. To do this, you must judiciously use landing pages that highlight the advantages of your services and encourage conversion.
Using landing pages in your conversion funnels
The landing page is a page specifically designed for the needs of your marketing actions. It is most often used as part of a Facebook Ads or Google Ads campaign , but it can be used as part of web marketing actions on your site. For example, you can direct your Internet users to a landing page with the help of call-to-action buttons. These are triggers that encourage Internet users to click on a link . The sentence must be strong and catchy in order to make Internet users want to continue browsing the site.
The landing page offers many advantages:
Generally, the Internet user who is on a landing page should only have two solutions: fill out a form or leave the page. This solution allows you to effectively target your Internet users who then turn into leads .
Obviously, you will not communicate in the same way depending on your different targets. You may offer a product intended for different types of people. It will then be possible to imagine several landing pages. When you create targeted advertising, you then direct Internet users to the landing page that best meets their expectations.
Adding automation to boost your conversions
The examples presented above show you a basic but relatively effective conversion funnel. Subsequently, once the conversion has been made, you can imagine, depending on your needs, the implementation of an automation strategy . The implementation of this type of strategy allows you to carry out actions automatically according to the actions of your prospects. For example, you can send an email to all of your contacts, then you can set up automatic actions according to the action carried out following the email: for people who have not opened the email, those who have just opened it or those who have visited the site without converting.
Implementing an automation strategy requires careful consideration to identify all the actions that need to be taken to make your funnel as effective as possible. We can assist you in implementing an automation strategy.
How to set up a conversion funnel?
Setting up a conversion funnel may seem simple to implement. Indeed, adding a simple landing page will seem quick to you. However, do not forget that it is necessary to identify the information to highlight in your landing page. To do this, you must necessarily imagine the expectations of your prospects, their fears and how your solution will be beneficial for them.
After that, you can imagine creating an effective and profitable landing page. It must then be linked to a web marketing campaign such as Facebook Ads or call-to-action buttons. Your funnel can be completed with automation to further promote conversions . Remember that the goal of a funnel is to convert your Internet users. It is therefore necessary to collect as much information as possible until the final conversion.
We offer the implementation of complete campaigns with the creation of conversion funnels. Whether as part of a Facebook Ads campaign, Google Ads or to convert from your website, we carry out your complete digital strategy. We are able to create effective landing pages that promote conversions.