It embodies the sense of technology and is full of gimmicks.

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However, unlike the excitement during the official announcement, after the product was launched, everyone's focus returned to the price of the ice cream, and they did not intend to buy the 3.5 yuan popsicle . Some even believe that AI- designed packaging means that costs can be further reduced and prices should be more sincere. It can be seen that brands use AI design as a gimmick, and users just want to watch the excitement. The final focus is still on the product itself. 02 AI is unlikely to be a “ life-saving straw ” for marketing At this stage, AI technology is more focused on the marketing level for brands. It is still difficult to rely on AI to independently create breakthrough products that can be implemented .


At the marketing level, most domestic brands are divided into two groups . One group is just trying it out , only using AI technology to innovate packaging design, not even trying to implement it, but just iraq whatsapp number data want to use the power of AI to create a sense of presence. This has brought about polarized user feedback. Some praise the design for being beautiful, while others think it lacks " human touch " and the design is cold and rough. The other group hopes that AI can add fuel to their marketing, so they boldly try in all aspects. For example, in the past 520 , Wanglaoji teamed up with Baidu to invite disciplines.


Under the guidance of famous teachers, the Wenxin model learned the college entrance examination test points, question types and other contents of the past ten years, and intelligently generated the first set of " College Entrance Examination AI Simulation Papers " in history . Although many netizens believe that piecing together test questions is not enough to show the level of AI , the topic #AI gave birth to the first set of college entrance examination simulation papers # has been read 6501.8W times , so it has created marketing momentum . It can be seen that AI technology is like a double-edged sword for brands. On one hand, it is the strongest aid to creativity and efficiency, but on the other hand, it causes an acceptance gap due to the lack of human emotions, and even creates a " uncanny valley effect " that backfires on its own image . It is worth mentioning that the current brand application of AI is still in its infancy.