This is different from CCTV and other media

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The content flow mechanism of " thousands of faces for thousands of people " has given rise to the marketing conversion model of " thousands of faces for thousands of products " There is no effective new marketing theory. The key reason is not the fragmentation of the media communication environment , but the fact that various traffic platforms have taken back the initiative in traffic distribution , resulting in the marketing model actually having to change constantly with the traffic platform's traffic mechanism. platforms many years ago. Although CCTV advertising is a competitive bidding, the schedule of CCTV programs is fixed in essence, and CCTV does not have the right to flexibly allocate content traffic.



Today, with the rapid development of algorithm models, almost every traffic platform will realize customized display for thousands of people in the future. Of course, for new consumer brands, even if they have completed the early product verification and crowd positioning issues, they still cannot avoid large traffic platforms such as Douyin and Xiaohongshu in specific marketing and delivery, and they cannot avoid Taobao, the classic shelf e-commerce field. The cold start and strong online attributes of new indonesia whatsapp number data consumer brands in the early stage mean that they must follow the rules and methods of the platform for marketing adaptation. The platform's traffic algorithm and traffic distribution mechanism have always been a black box for new consumer brands. Of course, the complex algorithm system is of course useless even for new consumer brand marketers.



There is no way to decipher the algorithm black box. The only way is to form one's own marketing model through continuous testing. In addition, the platform's own traffic distribution model is different for each brand, which leads to the fact that each brand ultimately figures out a different specific marketing strategy and marketing methodology, and the organizational forms supporting this marketing strategy are also different. This marketing model.