Examples of Multichannel Marketing With SMS
Posted: Sun Jan 05, 2025 8:39 am
Reaching a Wide and Diverse Audience
SMS enables reaching the largest audience compared to any other existing marketing channel. It has been estimated that in 2023, 69% of the world’s population were smartphone users.
However, this number still doesn’t include a large portion of people, omitting significant segments of the population in countries like India or the ones in Sub-Saharan Africa, where the rate is only 55%. For many people without smartphones or in areas without Internet access, text messaging on simple cell phones is the only reliable means of digital communication.
Leveraging SMS text message marketing ensures that businesses reach a wider and more diverse audience, including those excluded from other digital marketing strategies. It offers additional capabilities to increase conversions and customer engagement.
The customer journey is a complex process that consists of many stages uae phone number list from the initial touchpoint to conversion to customer retention actions. Each stage requires marketers’ attention and contributes to the general effectiveness of multi-channel marketing campaigns.
Managing customer lifecycles using SMS
Source: Everlytic
The multi-channel approach allows leveraging SMS messaging for various conversion and retention processes.
Using SMS Channels for Lead Nurturing and Customer Acquisition
Brand awareness: Send short, unique messages to hinder interest in your company. Repetitive exposure to your brand will create familiarity and predispose prospective customers to your offerings.
Assessing user needs: Use SMS surveys with short, targeted questions to gather information about potential customers’ needs and preferences. Employ collected data to segment the audience and create email lists.
Product education: Send links to video reviews of your products and educational blog posts to demonstrate how you can solve your potential customer’s problems.
Re-engagement & win-back: Use existing data compliantly to send disengaged customers personalized incentives via SMS, drawing them back into the customer journey.
Reminders: For businesses relying on paid event participation and appointments, SMS messaging services can help avoid no-shows by ensuring that customers follow through on their initial interest.
SMS and Customer Retention in Multichannel Marketing
Nurturing and converting prospects is only part of the task for the multi-channel marketing strategy that integrates SMS messaging. As is often emphasized, acquiring a new customer is five times more expensive than retaining an existing one. You can leverage SMS along with other available channels to communicate with your existing customers, manage the customer lifecycle, and improve customer satisfaction with your brand.
Customer journeys that can benefit from text messaging include:
Onboarding: Guide new customers through the onboarding process, prompting them to take specific actions at relevant times with triggered messages or guide them to resources on your website.
Satisfaction: Express your interest in user experience by providing links to survey forms. Even if users ignore these messages, your business will stand out as one that values its reputation and user satisfaction.
Up- and cross-selling: Send exclusive promotions to existing customers to encourage them to purchase additional products or services.
Transactional messaging: Send order confirmations, shipping updates, and delivering notifications to create a well-rounded user experience.
Loyalty: Send SMS reminders about free product updates, new educational materials, or other VIP experiences available to existing customers. This direct line of communication makes customers feel valued and incentivizes repeat business.
By incorporating SMS into their retention strategies, businesses can create a more engaging, responsive, and personalized customer experience. This not only helps in retaining existing customers but also in turning them into brand advocates, driving long-term growth and success in an increasingly competitive market.
The Essential Guide to Email Deliverability
Explore strategies for overcoming challenges related to email deliverability and spam rates in today's dynamic email ecosystem.
First name*
Last name*
Company Name*
Business email address*
By submitting my request, I expressly consent to Phonexa's use of the personal information I provided above to administer my account, deliver the products or services I requested, and provide marketing and sales communication to me, including the collection of consent for SMS, regular calls, AI calls, or texts. I acknowledge that I have read, understand, and agree to the Terms & Conditions, Privacy Policy, Advertiser Disclosure, and e-Consent Notice.
Businesses need to be able to send and receive text messages. Phonexa offers SMS automation with the E-Delivery platform. This capability opens up new avenues for customer support and feedback collection. By allowing customers to initiate contact with businesses with the help of text messages in the blink of an eye, brands can provide quick, convenient assistance. This immediate responsiveness not only resolves issues efficiently but also demonstrates the company’s commitment to customer satisfaction.
To try out Phonexa’s functionalities for building an effective multi-channel marketing strategy, book a demo today or take a product tour to explore diverse features, including email and SMS automation.
SMS enables reaching the largest audience compared to any other existing marketing channel. It has been estimated that in 2023, 69% of the world’s population were smartphone users.
However, this number still doesn’t include a large portion of people, omitting significant segments of the population in countries like India or the ones in Sub-Saharan Africa, where the rate is only 55%. For many people without smartphones or in areas without Internet access, text messaging on simple cell phones is the only reliable means of digital communication.
Leveraging SMS text message marketing ensures that businesses reach a wider and more diverse audience, including those excluded from other digital marketing strategies. It offers additional capabilities to increase conversions and customer engagement.
The customer journey is a complex process that consists of many stages uae phone number list from the initial touchpoint to conversion to customer retention actions. Each stage requires marketers’ attention and contributes to the general effectiveness of multi-channel marketing campaigns.
Managing customer lifecycles using SMS
Source: Everlytic
The multi-channel approach allows leveraging SMS messaging for various conversion and retention processes.
Using SMS Channels for Lead Nurturing and Customer Acquisition
Brand awareness: Send short, unique messages to hinder interest in your company. Repetitive exposure to your brand will create familiarity and predispose prospective customers to your offerings.
Assessing user needs: Use SMS surveys with short, targeted questions to gather information about potential customers’ needs and preferences. Employ collected data to segment the audience and create email lists.
Product education: Send links to video reviews of your products and educational blog posts to demonstrate how you can solve your potential customer’s problems.
Re-engagement & win-back: Use existing data compliantly to send disengaged customers personalized incentives via SMS, drawing them back into the customer journey.
Reminders: For businesses relying on paid event participation and appointments, SMS messaging services can help avoid no-shows by ensuring that customers follow through on their initial interest.
SMS and Customer Retention in Multichannel Marketing
Nurturing and converting prospects is only part of the task for the multi-channel marketing strategy that integrates SMS messaging. As is often emphasized, acquiring a new customer is five times more expensive than retaining an existing one. You can leverage SMS along with other available channels to communicate with your existing customers, manage the customer lifecycle, and improve customer satisfaction with your brand.
Customer journeys that can benefit from text messaging include:
Onboarding: Guide new customers through the onboarding process, prompting them to take specific actions at relevant times with triggered messages or guide them to resources on your website.
Satisfaction: Express your interest in user experience by providing links to survey forms. Even if users ignore these messages, your business will stand out as one that values its reputation and user satisfaction.
Up- and cross-selling: Send exclusive promotions to existing customers to encourage them to purchase additional products or services.
Transactional messaging: Send order confirmations, shipping updates, and delivering notifications to create a well-rounded user experience.
Loyalty: Send SMS reminders about free product updates, new educational materials, or other VIP experiences available to existing customers. This direct line of communication makes customers feel valued and incentivizes repeat business.
By incorporating SMS into their retention strategies, businesses can create a more engaging, responsive, and personalized customer experience. This not only helps in retaining existing customers but also in turning them into brand advocates, driving long-term growth and success in an increasingly competitive market.
The Essential Guide to Email Deliverability
Explore strategies for overcoming challenges related to email deliverability and spam rates in today's dynamic email ecosystem.
First name*
Last name*
Company Name*
Business email address*
By submitting my request, I expressly consent to Phonexa's use of the personal information I provided above to administer my account, deliver the products or services I requested, and provide marketing and sales communication to me, including the collection of consent for SMS, regular calls, AI calls, or texts. I acknowledge that I have read, understand, and agree to the Terms & Conditions, Privacy Policy, Advertiser Disclosure, and e-Consent Notice.
Businesses need to be able to send and receive text messages. Phonexa offers SMS automation with the E-Delivery platform. This capability opens up new avenues for customer support and feedback collection. By allowing customers to initiate contact with businesses with the help of text messages in the blink of an eye, brands can provide quick, convenient assistance. This immediate responsiveness not only resolves issues efficiently but also demonstrates the company’s commitment to customer satisfaction.
To try out Phonexa’s functionalities for building an effective multi-channel marketing strategy, book a demo today or take a product tour to explore diverse features, including email and SMS automation.