Local SEO Audit: Evaluate Your Local SEO Performance
Posted: Sat Dec 28, 2024 6:40 am
Local SEO corresponds to your local online visibility when an Internet user browses the web. It is also called local SEO for Search Engine Optimization. It is essential to be visible and therefore attract customers to the store . Be aware that 75% of Internet users do not consult the second page of search results 1 . You must therefore be well placed!
To optimize your local SEO , you need to know its strengths and weaknesses. To do this, the best strategy is to do an audit. Find out why and how to perform a local SEO audit.
1. Why carry out a local SEO audit?
2. What indicators are studied during a local SEO audit?
3. Why choose Digitaleo’s local SEO audit tool?
Conclusion
Why carry out a local SEO audit?
1. Why carry out a local SEO audit?
Local SEO allows you to be visible to your local consumers taiwan mobile phone number list and prospects. The more powerful your online presence , the greater your turnover. Indeed, local SEO has a direct impact on the ROI of your web to store actions and therefore on the traffic within your points of sale .
Local SEO is influenced by different elements such as your presence management (Google My Business listings), your social networks (local pages, engagement rates, etc.) or even your customer reviews.
Let's take the example of Jane who is looking to buy flowers for Mother's Day. She consults Google (like 92% of Internet users 2 ). If your local SEO is optimized (and you sell flowers), she comes directly to your Google business listing, with the store nearby. Jane will therefore come to your point of sale to make her purchase.
Optimizing your local SEO therefore involves various very specific actions that are all the more time-consuming if you have a network of several dozen or even hundreds of establishments. For example, you need to create and maintain your Google Business Profile, create local Facebook and Instagram pages, manage customer reviews, etc.
A local SEO audit is a good way to:
Analyze your strengths and areas for improvement
Compare your local SEO with your competitors to position yourself objectively
Get personalized recommendations to optimize your results
Implement an action plan to improve your weak points
Strengthen your local SEO and generate in-store traffic
To take stock of your local SEO, we advise you to use an audit tool.
What indicators are studied during a local SEO audit?
2. What indicators are studied during a local SEO audit?
During a local SEO audit , different key indicators of your local online visibility must be studied. It is important to rely on a tool that will verify these different decisive elements for your SEO.
Google Business Listings
First of all, the idea is to come and analyze your Google My Business listings . Did you know that 62% of Internet users prefer Google establishment listings to the company's website 3 ? And that the Google Local Pack occupies the first position of the SERP in 93% of cases 1 ? Having a well-updated Google Business Profile is therefore essential for effective local SEO .
Google Local Pack example florist
The Google Local Pack corresponds to the 3 Google establishment sheets
highlighted during a local search.
Example for the search “florist in Nantes”.
Here are 3 things to consider when performing an audit of your Google My Business listings:
Existence : Determine the proportion of your establishments that have a Google Business Profile and those for which one should be created.
Claiming : Check that you have claimed ownership of all your Google business listings. This helps avoid duplicates and keeps your brand image in check.
Completeness : analyze the content of the files and the presence of information such as your website, your opening hours, your address, etc. A complete file improves local SEO because Google favors those that contain a maximum of information .
Again, an audit tool can help you save time when performing this type of audit!
Digitaleo local SEO audit tool interface
Analysis of the existence of Google My Business files
in the Digitaleo local SEO audit tool
Customer reviews
A local SEO audit will also be used to analyze your customer reviews, whether they are on your Google Business Profiles or on Facebook.
Did you know that 88% of consumers look for online reviews before choosing a local service 1 ? And that 97% of prospects say that reviews influence their purchasing decision 1 ? Good management of customer reviews is therefore essential for your e-reputation.
Don't forget that customer reviews are also referenced by Google. As a result, they influence your local SEO . Finally, customer reviews are a factor in local awareness and brand image. It is therefore important to analyze them and identify areas for improvement in your customer review management.
Here are the things to consider regarding your customer reviews for a local SEO audit :
The average rating of your customer reviews
The number of customer reviews
The freshness of customer reviews
Customer reviews on Facebook
Digitaleo local SEO audit tool interface
Analysis of the freshness of customer reviews in
the Digitaleo local SEO audit tool
Social networks
A local SEO audit also allows you to analyze the SEO performance of your social networks.
Social networks contribute to your natural referencing thanks to engagement rates, local pages or even the strength of communities. They allow great proximity with consumers and develop your sympathy capital . Which of course then increases your sales.
Did you know that engagement on Facebook local pages is 2.5 times higher than on a Brand Page 4 ? And that engagement on social media directly influences local SEO 5 ?
For an effective local SEO audit, here is what you also need to study on your social networks:
To optimize your local SEO , you need to know its strengths and weaknesses. To do this, the best strategy is to do an audit. Find out why and how to perform a local SEO audit.
1. Why carry out a local SEO audit?
2. What indicators are studied during a local SEO audit?
3. Why choose Digitaleo’s local SEO audit tool?
Conclusion
Why carry out a local SEO audit?
1. Why carry out a local SEO audit?
Local SEO allows you to be visible to your local consumers taiwan mobile phone number list and prospects. The more powerful your online presence , the greater your turnover. Indeed, local SEO has a direct impact on the ROI of your web to store actions and therefore on the traffic within your points of sale .
Local SEO is influenced by different elements such as your presence management (Google My Business listings), your social networks (local pages, engagement rates, etc.) or even your customer reviews.
Let's take the example of Jane who is looking to buy flowers for Mother's Day. She consults Google (like 92% of Internet users 2 ). If your local SEO is optimized (and you sell flowers), she comes directly to your Google business listing, with the store nearby. Jane will therefore come to your point of sale to make her purchase.
Optimizing your local SEO therefore involves various very specific actions that are all the more time-consuming if you have a network of several dozen or even hundreds of establishments. For example, you need to create and maintain your Google Business Profile, create local Facebook and Instagram pages, manage customer reviews, etc.
A local SEO audit is a good way to:
Analyze your strengths and areas for improvement
Compare your local SEO with your competitors to position yourself objectively
Get personalized recommendations to optimize your results
Implement an action plan to improve your weak points
Strengthen your local SEO and generate in-store traffic
To take stock of your local SEO, we advise you to use an audit tool.
What indicators are studied during a local SEO audit?
2. What indicators are studied during a local SEO audit?
During a local SEO audit , different key indicators of your local online visibility must be studied. It is important to rely on a tool that will verify these different decisive elements for your SEO.
Google Business Listings
First of all, the idea is to come and analyze your Google My Business listings . Did you know that 62% of Internet users prefer Google establishment listings to the company's website 3 ? And that the Google Local Pack occupies the first position of the SERP in 93% of cases 1 ? Having a well-updated Google Business Profile is therefore essential for effective local SEO .
Google Local Pack example florist
The Google Local Pack corresponds to the 3 Google establishment sheets
highlighted during a local search.
Example for the search “florist in Nantes”.
Here are 3 things to consider when performing an audit of your Google My Business listings:
Existence : Determine the proportion of your establishments that have a Google Business Profile and those for which one should be created.
Claiming : Check that you have claimed ownership of all your Google business listings. This helps avoid duplicates and keeps your brand image in check.
Completeness : analyze the content of the files and the presence of information such as your website, your opening hours, your address, etc. A complete file improves local SEO because Google favors those that contain a maximum of information .
Again, an audit tool can help you save time when performing this type of audit!
Digitaleo local SEO audit tool interface
Analysis of the existence of Google My Business files
in the Digitaleo local SEO audit tool
Customer reviews
A local SEO audit will also be used to analyze your customer reviews, whether they are on your Google Business Profiles or on Facebook.
Did you know that 88% of consumers look for online reviews before choosing a local service 1 ? And that 97% of prospects say that reviews influence their purchasing decision 1 ? Good management of customer reviews is therefore essential for your e-reputation.
Don't forget that customer reviews are also referenced by Google. As a result, they influence your local SEO . Finally, customer reviews are a factor in local awareness and brand image. It is therefore important to analyze them and identify areas for improvement in your customer review management.
Here are the things to consider regarding your customer reviews for a local SEO audit :
The average rating of your customer reviews
The number of customer reviews
The freshness of customer reviews
Customer reviews on Facebook
Digitaleo local SEO audit tool interface
Analysis of the freshness of customer reviews in
the Digitaleo local SEO audit tool
Social networks
A local SEO audit also allows you to analyze the SEO performance of your social networks.
Social networks contribute to your natural referencing thanks to engagement rates, local pages or even the strength of communities. They allow great proximity with consumers and develop your sympathy capital . Which of course then increases your sales.
Did you know that engagement on Facebook local pages is 2.5 times higher than on a Brand Page 4 ? And that engagement on social media directly influences local SEO 5 ?
For an effective local SEO audit, here is what you also need to study on your social networks: