Further enhancements

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Snapchat’s SWOT Analysis Below, there is a detailed swot analysis of Snapchat: Snapchat swot analysis - Snapchat business model Snapchat’s Strengths Easy interactive interface: The app offers a wide range of filters and effects, with an intuitive and accessible interface, providing plenty of space for the user’s creativity; Innovation: Some know features of the market — such as the ten-second photo that can be sent through the Direct Message on Instagram — were first created and announced by Snapchat; Free: The app is entirely free — with the exception of the recently announced Snapchat Premium subscription option —, which can always bring new people to use it.


Snapchat’s Weaknesses Limited features: Limited features when compared benin whatsapp number database to its direct competitors, such as TikTok and Instagram; Most of the same: After years since its peak, the app did not innovate enough to remain in the top downloads of Google’s Play Store and iOS App Store. Snapchat’s Opportunities Personal marketing for content creators: Possibility of exploring personal marketing and building a network of followers, which can lead to profitable content production and monetization for content creators.

If apps like Instagram and TikTok often copy features from their competitors, such as Snapchat itself, they can do the same, adapting new functionalities based on their competitors to bring back some of their lost share of users; Snapchat Premium: The new subscription option will bring many more features to the users.